4.7 • 742 Ratings
🗓️ 11 January 2023
⏱️ 10 minutes
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This is the fourth part of a series that breaks down exactly what Google wants from a blog post.
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0:00.0 | Hey, this is Brandon. I have a quick question for you. Have you been frustrated with your Google |
0:06.8 | traffic lately? There's an SEO tool set built just for bloggers called Rank IQ that can help. |
0:14.4 | Instead of having to spend hours upon hours trying to find a keyword that you think you can rank for, |
0:23.4 | rank IQ gives you a list of the lowest competition, high traffic keywords in your niche, and they are all clear winners. Whether you are a new |
0:31.0 | blogger or a veteran pro blogger like me, Rank IQ will take your Google traffic to a whole new level. Go to rank |
0:40.3 | IQ.com to get started today. Welcome to the blogging millionaire podcast where we teach you the latest |
0:51.1 | traffic building and income boosting growth hacks to take your blog to the next level. |
0:56.2 | And now here's your host who gets 5 million monthly visitors from over 100,000 first page Google rankings, Brandon Gaylee. |
1:07.3 | In this episode, I will share with you databack tactics to help your post get chosen for more featured snippets. |
1:15.4 | The featured snippet is often referred to as position zero. |
1:20.3 | The main reason for this label is that when a snippet is shown in Google results, |
1:24.5 | it ranks above the first organic Google result 99.23% of the time. |
1:32.4 | The zero position snippet is often well known for being responsible for the majority of zero-click |
1:38.3 | searches. A zero-click search is when a Google user performs a search and does not click on a single result. |
1:47.3 | A SimRush study did a deep dive into featured snippets and found that out of all Google searches, |
1:54.5 | 42% of them are zero-click searches. |
1:58.4 | What's interesting is that only 25 of the 42% are driven by featured snippets, while the remaining 18% are from query refinement. |
2:09.6 | This is when a user does a search, doesn't like what he sees, and then adjust the phrase that was used in order to get a better set of results. |
2:20.3 | This same study identified that 19% of all Google searches have a featured snippet and 7% of them have two snippets stacked together. |
2:32.3 | HRS found that 99% of featured snippets come from posts and pages that already have a first page ranking. |
2:40.0 | This is why it is vitally important to make sure that you are choosing low competition keywords that you can consistently rank on the first page for. |
2:50.0 | Now let's talk about the four types of featured snippets. |
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