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The Blogging Millionaire

Google SEO Secrets - Part 4 (Featured Snippets)

The Blogging Millionaire

Brandon Gaille - CEO of The Blogging Millionaire Media Network

Technology, Blogging, Marketing, Business

4.7742 Ratings

🗓️ 11 January 2023

⏱️ 10 minutes

🧾️ Download transcript

Summary

This is the fourth part of a series that breaks down exactly what Google wants from a blog post. 

Transcript

Click on a timestamp to play from that location

0:00.0

Hey, this is Brandon. I have a quick question for you. Have you been frustrated with your Google

0:06.8

traffic lately? There's an SEO tool set built just for bloggers called Rank IQ that can help.

0:14.4

Instead of having to spend hours upon hours trying to find a keyword that you think you can rank for,

0:23.4

rank IQ gives you a list of the lowest competition, high traffic keywords in your niche, and they are all clear winners. Whether you are a new

0:31.0

blogger or a veteran pro blogger like me, Rank IQ will take your Google traffic to a whole new level. Go to rank

0:40.3

IQ.com to get started today. Welcome to the blogging millionaire podcast where we teach you the latest

0:51.1

traffic building and income boosting growth hacks to take your blog to the next level.

0:56.2

And now here's your host who gets 5 million monthly visitors from over 100,000 first page Google rankings, Brandon Gaylee.

1:07.3

In this episode, I will share with you databack tactics to help your post get chosen for more featured snippets.

1:15.4

The featured snippet is often referred to as position zero.

1:20.3

The main reason for this label is that when a snippet is shown in Google results,

1:24.5

it ranks above the first organic Google result 99.23% of the time.

1:32.4

The zero position snippet is often well known for being responsible for the majority of zero-click

1:38.3

searches. A zero-click search is when a Google user performs a search and does not click on a single result.

1:47.3

A SimRush study did a deep dive into featured snippets and found that out of all Google searches,

1:54.5

42% of them are zero-click searches.

1:58.4

What's interesting is that only 25 of the 42% are driven by featured snippets, while the remaining 18% are from query refinement.

2:09.6

This is when a user does a search, doesn't like what he sees, and then adjust the phrase that was used in order to get a better set of results.

2:20.3

This same study identified that 19% of all Google searches have a featured snippet and 7% of them have two snippets stacked together.

2:32.3

HRS found that 99% of featured snippets come from posts and pages that already have a first page ranking.

2:40.0

This is why it is vitally important to make sure that you are choosing low competition keywords that you can consistently rank on the first page for.

2:50.0

Now let's talk about the four types of featured snippets.

...

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