GoodSkin Clinics - A European Approach to a Healthier You
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 11 July 2024
⏱️ 66 minutes
🧾️ Download transcript
Summary
In this episode of The Story of a Brand, Ramon Vela interviews Lisa Goodman, Founder of GoodSkin Clinics.
Lisa shares her unique journey as a "reluctant entrepreneur" who, despite initial hesitations, has built a successful business grounded in a European methodology for skin treatments.
Lisa's passion for patient care and holistic medical approach to aesthetics shine through in our conversation. She opens up about the challenges and triumphs of running a business, the importance of mental wellness, and the profound impact of a supportive team.
She also discusses her philosophy on personalized treatments, the significance of proper diagnosis, and how GoodSkin Clinics stands out in the crowded aesthetic industry.
Key Moments:
- Lisa describes her transition from a part-time endeavor to building GoodSkin Clinics and the role her team played in this growth.
- The eye-opening experience Lisa had in Europe that transformed her approach to aesthetic treatments.
- The critical importance of diagnosis in providing long-term, effective skincare solutions.
- Insights into how GoodSkin Clinics integrates mental wellness into their patient care.
- The challenges of fighting against the marketing of quick fixes and educating clients on holistic, long-term treatments.
Join us in listening to this episode as we explore Lisa Goodman's remarkable journey and discover how GoodSkin Clinics is redefining beauty with a touch of European elegance and medical expertise. You won't want to miss this inspiring and informative conversation!
For more on GoodSkin Clinics, visit: https://www.goodskinclinics.com/
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Transcript
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| 0:00.0 | We are bringing back the medical holistic essence that has been lost from the aesthetic community. |
| 0:09.4 | And what that means is that when I take on a patient, so for example, you look in the mirror |
| 0:16.0 | and you're like, I don't like my under eyes. |
| 0:17.6 | They're looking tired. |
| 0:19.9 | You get marketed all this stuff from all these companies and you go into a clinic and you |
| 0:25.1 | say, I want this Botox or I want this treatment and the person there says, okay, yep, |
| 0:29.9 | let me do that for you and you're in and out within a half an hour. |
| 0:33.4 | That may not be the best treatment for you long term because we have skipped out on a total |
| 0:40.3 | area of medicine, which this is supposed to be medical aesthetics, where we diagnose what is actually |
| 0:47.3 | causing that under eye issue. And so I'm looking at it from a functional anatomy perspective, meaning I'm looking at if your under eyes are looking old, is it a bone issue? Is it a muscle issue? Is it a fat issue? And then of course, we, I don't specialize in it, but we bring in a little bit of nutrition, a little bit of lifestyle, as those are basically the elements of holistically treating someone. |
| 1:15.4 | And then what happens is your result looks really different. |
| 1:33.2 | Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. |
| 1:37.1 | Like always, we have an amazing guest in brand that we're going to feature on today's show. |
| 1:43.7 | But before we do, hi, I speak to hundreds of founders and CEOs of consumer brands each year, and they are facing unprecedented challenges |
| 1:47.1 | from changing consumer behavior, inflation, election your anxiety, the cost of capital, and more. |
| 1:53.9 | However, finding an experienced knowledgeable advisor to help your consumer brand shouldn't be challenging. |
| 2:03.2 | That's why the story of a brand has worked with the Compass Rose team, my strategic partner, to provide relief. We are offering a no-cost |
| 2:11.9 | solution exclusively for consumer brand founders and CEOs featured on the story of a brand show, as well as listeners. |
| 2:21.3 | Whether it's to answer your questions, be that unbiased third-party sounding board, help you map out your brand's growth trajectory, |
| 2:29.3 | or prepare your brand and financials for investors or acquisition or more. |
| 2:40.8 | Simply fill out the form, answer a few questions, and book a one-on-one call with Rose Hamilton, |
| 2:43.2 | the founder of the Compass Rose team. |
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