An Instagram post gets an unexpected boost.

A TikTok catches in the algorithm.

Sometimes that's all it takes to launch someone into internet fame.

But then what?

This blew up is a new podcast documentary that reveals how social media stardom is made.

It's a different kind of fame.

That's not always as glamorous as it looks.

From Spotify and the Ringer Podcast Network, I'm Alyssa Boresneck.

You can listen to this blew up on Spotify or wherever you get your podcasts.

So there's this book I haven't read called The Seven Basic Plots by Christopher Booker came out in 2004.

Throughout history, all stories, all folktales, all myths, all novels, all movies can be broken down into seven basic plots.

Book is 728 pages long.

The Guardian called it a hefty tome.

It was peculiar, repetitive, near Barmy, and occasionally rather good, end quote.

Barmy is basically British crazy.

So in this post intro, right after saying that Jaws and Bailwolf have basically the same plot,

Christopher writes about a hidden universal language, a nucleus of

situations and figures which are the very stuff from which stories are made. He also says,

there are indeed a small number of plots which are so fundamental to the way we tell stories

that it is virtually impossible for any storyteller ever entirely to break away from them."

End quote.

This dude also talks about Carl Jung a lot.

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