Golde - Making Wellness Easy and Fun for Anyone

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 24 February 2022

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode is brought to you by Yotpo.

The mission of Golde is to make wellness easy and fun for everyone, says Trinity Mouzon Wofford, Co-Founder and CEO.

"Our products are all different superfood blends and powders that you can use to boost your daily routine, whether you're adding them into your morning coffee or your smoothie, or even doing a superfood face mask," she says.

Trinity believes there's a real balance to bringing superfoods to a new audience while making sure that consumers know that these are incredible superfoods that have been used for, in some cases, thousands of years.

Keeping the ingredient list short and simple is a guiding philosophy at Golde, Trinity says. Using their products should be enjoyable and sort of a ritual.

In Part 1, Trinity talks about:

* Gratitude toward the first investor and her belief in the brand.
* How superfoods went from a niche to mainstream in the past few years.
* The COVID pandemic accelerated the superfoods trend.
* As the superfood market grows, there's a challenge to make sure you're communicating as a brand.
* How to determine the quality of matcha.
* The brand philosophy is to make wellness easy and fun.

Join Ramon Vela and Trinity Mouzon Wofford as they break down the inside story on The Story of a Brand.

For more on Golde, visit: https://golde.co/

Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.

This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.

As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.

Want to know more? Visit https://yotpo.com/storyofabrand

And turn your one-time shoppers into lifelong brand lovers.

Transcript

Click on a timestamp to play from that location

0:00.0	Our products are all different superfood blends, superfood powders that you can use to boost your daily routine, whether you're adding them into your morning coffee or your smoothie or even doing a superfood face mask.
0:12.9	So really taking wellness and making it easy and fun for everyone.
0:24.2	Recorded at Send Lane Studios.
0:28.3	This is not your average entrepreneur or e-commerce podcast.
0:31.0	And he's not your average host.
0:35.2	This is the story of a brand with your host, Ramon Vela.
0:44.3	This podcast is supported by Yoppo, the leading e-commerce marketing platform for brands looking to drive customer loyalty.
0:49.1	Now, I'm sure many of you know, customer retention is the new acquisition. With Yoppo, brands can provide value through a strategic loyalty program and ensure shoppers come back
0:55.8	time and time again. Want to know more? Visit Yotpo forward slash story of a brand. That's Yotpo.com
1:04.7	forward slash story of a brand and turn your one-time shoppers into lifelong brand lovers.
1:12.6	Hey, before you begin this interview, I have great news.
1:15.7	We've been graciously given a promo code for our listeners.
1:18.9	You can now get 15% off one purchase from gold.
1:22.9	Simply go to gold.co, that's g-olde.d-e dot-co, and enter story 15 at checkout.
1:31.1	Hope you enjoy the interview.
1:34.3	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:39.1	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:43.5	But before we do,
1:44.7	I want to talk about gratefulness. And so, Trinity, is there a time that you can remember when
1:50.4	someone gave you a level of support that just made you feel grateful because it meant that they
1:55.2	believed in you or your vision or your potential? Yes, hi, Ramon. I'm so excited to be here.
2:00.8	And, you know, when you ask me that question, there's like a flashfold memory that immediately
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ramon Vela, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ramon Vela and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.