Hi everybody, this short segment is what we call for the good of the order.

It's something we used to do at the end of my sorority meetings if you can believe that,

where someone would share something that they came across in the course of the week,

a poem, a song lyric, a short story, that they found enormously helpful as they went

about daily life.

And I wanted to pick up the thread because I am so often wowed by something I see in

the world that I want to bring back and hand off to you.

So every Friday, we produce a short segment called for the good of the order.

Think of it like an audio greeting card.

A thing to share with the people that you love around the country who you don't get to

see or talk to enough.

A thing to discuss with the people you do see and talk to on a more regular basis.

This is Kelly Corrigan-Wenders for the good of the order.

All right, so this one really felt worth sharing.

This is from a group called Potential Energy and they think about communications around

highly polarized issues, most importantly, climate change.

They are made up of marketing communications, experts and professionals who are thinking

about and studying the way to talk about something when you want to make change.

And so there was this sentiment that they noticed that people were afraid to talk directly

about climate change, that we should celebrate solutions without harping on the problem.

And so that means like when you're selling a clean energy project, you would hype up

the jobs and avoid mentioning the impact it might have on climate change because everybody

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