This is the show where I bring it the best tips, tactics, and strategies for using paid traffic to grow your business on autopilot.

You also hear what's working and not working right now from the top minds in online marketing so that you can get more leads and sales every day without having to

empty your wall in the process. All right, let's jump into it.

Hey, hey, what's up, everyone? Welcome back to the Art of Paid Traffic Podcast. I am Rick Mulready.

Welcome to episode number 158. Hope all is going well with you. Really appreciate you for giving me your time today and coming to hang out. On the episode today, we've been talking a lot about Facebook ads lately here in the show. So we're going to change things up a little bit and talk about another strategy that I think is really interesting and that is Gmail ads. And joining me to share

his knowledge on Gmail ads is my buddy Charles Kirkland. If you've been listening to the podcast

for a long time now, actually for almost two years, Charles was one of my original guests

here on the show, way back on episode episode number 21 and he's the founder of the

media buyer association media buyer association.com and he is one very smart dude when it comes to

all things uh paid traffic but today we're going to be diving into gmail ads and this episode is

really a result of a conversation that Charles and I had a couple

weeks ago. We like to touch base every now and then and, you know, just kind of share what we're

working on and what's going on in the world of online advertising. And he got talking about

Gmail ads and the opportunity that he was seeing with Gmail ads and how well they were working with him and for his businesses

and stuff like that. And so I was like, hey, man, this is really cool, a strategy that we've not

talked about here in the show and that I've actually not tested out yet. So I invited him on

to the podcast. So today we're going to be diving in and you're going to be learning what the

opportunity is with Gmail ads learning what the opportunity is

with Gmail ads, what the best practices are, what to avoid when it comes to running

Gmail ads, how to ensure that you're providing the best user experience for people who are

not only seeing your ads, but also interacting with your Gmail ads.

We talk about how to ensure that you're saying

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