Yesterday, Gillette launched a commercial asking,

is this the best men can be, targeting toxic masculinity.

Naturally, this offended a lot of guys.

And I have to wonder, why is that a company

that makes shaving products trying to preach

about politics and the behavior of men?

This is just another commercial in a long line of commercials,

where companies have gotten political

to try and capture the monial market.

They firmly believe millennials want

this preachy progressive ad campaigns.

But ultimately, it doesn't work.

There have been some circumstances where it has,

but for the most part, it tends to backlash.

So today, let's take a look at what Gillette did,

why their commercial fails and is pissing people off,

and what are the repercussions of producing

a failed political commercial.

But before we get started,

let me give a quick shout out to today's sponsor,

Virtual Shield.

Virtual Shield is a virtual private network service.

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