Hey everybody, Ryan Daniel Moran here.

Welcome to Freedom Fastling.

Today I'm going to be joined by two of our retail partners, Riley and Nathan Judd.

We originally met these guys a couple of years ago when we were thinking about going

into retail

with one of our physical products brands and they were like, eh, you're doing things a little

bit wrong, tweak this, this, and this. And going through the process and realizing how we

were sitting on a massive amount of growth, due to the fact that we were selling well on Amazon,

we had a good brand store, we had a list of customers,

and that has been scaled since then,

and we've operated with a much bigger mindset since then.

We're now listed in retail stores,

and we actually have a full-time person who manages that channel for us. So I wanted to

bring on Riley and Nathan and talk about the process for getting into retail, what it looks like

in order to pivot to be ready for that channel, what the profit margins look like, who should

avoid going into retail, how you stand out from all the other

noise, and you will be amazed at the parallels between the two different verticals, meaning

the online side and the retail side. If you're doing the online side, well, you can be sitting

on a gold mine by using all of those assets as leverage

into the retail side of things because most people get in there naked, meaning they have no

assets. They have no way of making it profitable for the retailers. And they certainly don't know

how to market themselves well. They spent a whole lot of money trying to get retail profitable and so many of them fail.

...