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Podcasting Made Simple

Getting Your Intended Message to Podcast Listeners | Doug Downs

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 7 January 2025

⏱️ 15 minutes

🧾️ Download transcript

Summary

Send Us a Text Message Podcast guests often have a specific message they want to convey to listeners, but the host takes the conversation in a different direction, so the desired message does not reach the audience. There's a way to ensure that you can work in your intended message no matter where the conversation goes. In this episode, Doug Downs explains the framework for ensuring that you always get to share your main point while keeping the episode fluid. Get ready to start ensuring that ...

Transcript

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0:00.0

You're listening to podcasting made simple.

0:04.6

My aha moment of my whole career came like really on just some idle Tuesday when I completely didn't expect it.

0:14.0

It was something that came out of the blue and when it happened, I made a like a mental footnote about it.

0:20.3

I thought, oh, that's interesting. You know, I just kind of filed it footnote about it. I thought, that's interesting.

0:21.6

And I just kind of followed it away.

0:22.8

But it really didn't stand out to me as a big deal.

0:25.6

It's only been over the years as I thought about it more and more.

0:30.1

I realized, wow, what a moment that was and how it actually changed.

0:34.9

That moment on reflection changed the way I've approached my entire career, the rest of the way, and probably my personality.

0:43.9

I started as a broadcast journalist. I started in radio, moved into TV because radio doesn't pay and spent 15 years in broadcast journalism.

0:52.5

So that's where I learned how to broadcast,

0:59.0

learned how to speak, and just reach that point that a lot of journalists reach in their life where they cross over, it's called crossing over to the dark side, joined corporate

1:03.5

communications. And in my case, I joined a big electricity, utility company. And it was

1:09.3

because they knew that they were facing a situation for

1:12.4

the next year or so where as deregulation of electricity was taking place in that jurisdiction,

1:19.1

they knew there were going to be a lot of media stories. They knew that there would be some

1:22.9

negativity to them. They needed a media person to handle that. That was the PRMO at the time that you hired

1:30.5

a PR person to do those interviews. So that's kind of how I started. And my job was, it started

1:36.2

with me doing these interviews just by phone mainly or the ones that were in the main city. I'd do

1:41.9

there in the city. But our jurisdiction was actually about 2 million people across a jurisdiction,

1:49.1

roughly the size of Texas, so a lot of geography.

1:52.5

And it morphed into I would travel from community to community meeting with the newspaper

...

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