From KCRW and Santa Monica and KCRW.com, I'm Kim Masters, and this is the business.

You listen, if you listen and learn, then you're going to be able to do anything you want this time.

Everybody takes your business, business, really, really, all white life.

He doesn't clean, please.

What's with him?

Oh, I'm afraid he's gone Hollywood.

This week on the business, it's Reality Palooza.

Three producers of big unscripted hits, including The Hills, Intervention and Top Chef.

Tell us about the reality of reality.

Drama, tears, laughter. Is any of that stuff real? But first,

it's the Hollywood news banter. Stick around. It's the business from KCRW. You can imagine Hollywood

everything is really driven by making money. What's with him? I'm afraid he's gone to Hollywood.

I'm joined today by my usual banter buddy, John Horn, but he is not in the studio.

He is where?

John, where in the world is John Horn?

I am at Comic-Con International in San Diego, as you must always call Comic-Con.

Comic-Con is not exactly the fan-boy, fan-girl fest that it used to be.

It's a gigantic piece of Hollywood business now.

Yeah, there still are a lot of fanboys and fan girls, more than 100,000, but it also has

become a big marketing platform, a launch pad, if you will, for a lot of mostly big-budget

Hollywood movies.

So you'll see clips from Green Lantern, the new Harry Potter movie, the Expendables, the DreamWorks animated film, Megamines, Scott Pilgrim versus the world. The studios spend small fortunes bringing talent and filmmakers down here. There's a huge hall called Hall Age where about 6,500 Comic-Con attendees sit, and they watch footage,

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