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The Next Big Idea

GET THE PICTURE: Why Bother With Art?

The Next Big Idea

Next Big Idea Club

Self-improvement, Arts, Books, Society & Culture, Education

4.51.3K Ratings

🗓️ 28 March 2024

⏱️ 49 minutes

🧾️ Download transcript

Summary

For a long time, Bianca Bosker was not on speaking terms with art. “Going to galleries and museums,” she says on today’s show, “reliably made me feel like I was at least two tattoos and a master’s degree away from figuring out what was going on.” What did art snobs know that she didn’t? Determined to find out, Bianca disowned her normal life and ventured into the underbelly of the art world. She worked at a gallery, as an artist’s assistant, and even as a museum guard. She read the latest research to understand why scientists believe art is as “necessary as food or sex.” And in the end, she learned how to look, really look, at art — a skill she’s now going to share with you. Book: "Get the Picture: A Mind-Bending Journey Among the Inspired Artists and Obsessive Art Fiends Who Taught Me How to See" Guest: Bianca Bosker Host: Caleb Bissinger *THE NEXT BIG IDEA CLUB* We all know that reading is the best investment we can make in ourselves, but figuring out what to read — well, that’s another matter. Which is why we started the Next Big Idea Club. We get the best new books — as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — into the hands of curious people … like you! Join us today at nextbigideaclub.com

Transcript

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0:00.0

LinkedIn presents.

0:02.0

I'm Rufus Griskam and I'm Caleb Bisinger and this is the next big idea.

0:11.0

Today, how a journey into the bowels of the art world taught journalist Bianca Basker how to see. My first job after college was at Christie's, the auction house. It was something of an odd choice. I'd majored in English, not in art history. In fact, my familiarity with the art historical canon was so cursory that I kept a document in my desk called

0:48.1

how to pronounce famous artist's names.

0:51.1

But I was drawn to the glamour of the art world, the opulence. And to tell you the truth, it was glamorous. I wore a suit every day. I was welcomed into the grand homes of prominent collectors, where I had the rather surreal experience of seeing works by masters like Rauschenberg and Rothko and Richter, I think I pronounce those right, hanging

1:16.3

nonchalantly on living room walls. Also, one time I bumped into Leonardo DiCaprio, I literally collided with him.

1:25.0

So that was pretty cool. But the longer I spent in the art world, the more convinced

1:31.1

I became that I would never really fit in.

1:34.0

I wasn't debonair enough. I wasn't European.

1:38.0

I'd never be one of the cool kids, the chosen ones, the bon Vivance par excellence. So I quit. That was almost 10 years

1:49.9

ago, and I haven't really looked back, but I have been thinking a lot lately about my layover in the art world

1:56.6

Thanks to a brilliant new book a New York Times bestseller by journalist Bianca Bosker

2:02.2

It's called Get the Picture, a mind-bending journey

2:06.2

among the inspired artists and obsessive art fiends who taught me how to see.

2:17.7

Bianca worked at galleries as an artist assistant, even as a museum security guard trying to understand not just how the art world operates, but why art tickles our gray matter, why it touches our

2:26.2

souls, why it matters.

2:30.9

Like me, she often felt like an unwelcome guest who'd wandered into a private party by mistake.

2:36.4

A party, she writes, where pretension hung in the air, like an unacknowledged fart. Unlike me, she stuck it out, obsessively working

2:47.5

to push past the pretension so she could understand why so many people devote so much time and energy and money to something with no obvious practical value.

2:59.0

I think our book would be worth reading even if it was only a fly-on-the-wall account of the New York art scene.

3:05.1

But Bianca offers us more than that.

3:07.4

She goes deep on the growing body of sociological, neurological, and psychological research that aims to understand why humans have been making. neurological and

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