Get-out-the-vote gets personal in Georgia
1 big thing
Axios
4.0 • 2K Ratings
🗓️ 6 December 2022
⏱️ 11 minutes
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| 0:00.0 | Mailchimp would like to talk to you about customers. |
| 0:03.6 | A customer is what happens when marketers fail to personalise their marketing, |
| 0:07.7 | grouping customers with very different behaviours into one tangled mess. |
| 0:11.8 | But with MailChimp, marketers can use real-time behaviour data to personalise every email for every customer. |
| 0:18.2 | So get MailChimp and turn your customers into customers. |
| 0:22.4 | Into it MailChimp, the number one email marketing and automation brand. |
| 0:26.7 | Based on customer numbers for verification email, advertising at MailChimp.com. |
| 0:34.0 | Good morning. Welcome to Axios today. |
| 0:36.7 | It's Tuesday, December 6th. I'm Erica Panty, Infernala Boudou. |
| 0:40.9 | Here's what we're covering today. A same sex versus religious rights case at the Supreme Court. |
| 0:46.4 | Plus, a major moment for global oil markets. |
| 0:50.1 | But first, get out the vote gets personal in Georgia. |
| 0:54.6 | That's today's one big thing. |
| 1:03.2 | Today, Georgia voters determine who will head to the US Senate. |
| 1:07.0 | Democratic Senator Raphael Warnock, or his Republican challenger, Herschel Walker. |
| 1:11.8 | Early voting has been record breaking, with nearly two million votes cast as of yesterday. |
| 1:18.0 | But those votes haven't all come easy, as Axios' Emma Hurt has been reporting. |
| 1:22.3 | Hi, Emma. Hey, Erica. Emma, there's been a get out the vote tactic in Georgia called |
| 1:27.2 | relational organizing. What is that? And how does it work? |
| 1:30.8 | Yes, so this is a tactic that was really pioneered during the 2020 and 2021, |
| 1:35.7 | Georgia Senate races, particularly with the John Ossoff campaign. |
| 1:39.4 | And basically, you get paid to kind of leverage your contact list with the campaign. |
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