Hi, my name is Lewis Howes and welcome to the Daily Motivation Show.

Where did you learn this skill of enrollment?

Of saying, I've got this idea.

It's in the future.

Most people think it's 30 years away.

I think it's three months away, which seems impossible.

And I'm going to call these five people and convince them, essentially, but enroll them in a vision that they didn't even know as a possibility in their mind.

You're going to speak this vision into them, into their souls. And then they're going to say, yes, vote for you, sign up for something, listen to something, interview with you, pay you to speak,

or whatever it might be, give you lots of money, all these different things. How did you learn the art

of enrollment? Two ways. One, a couple very special coaches that I had in my life that were great

visionaries. And for some reason, I've always been fascinating with great orators. So I did my

dissertation in college on Dr. King.

I think two of the great orators of all time are Ronald Reagan and John F. Kennedy, both different parties. I just think they're tremendous orators. And they were great at painting these big visions. And then I read a book called Selling the Dream a long time ago, written by a guy guy named Guy Kawasaki. and he's the guy that basically helped like Apple with Macintosh.

The book's premise was this, is that great leaders are evangelical about their cause. They're evangelists, and they do that through public preaching, but they sell a big enough dream so that the dreams of all the people within their stewardship can fit inside the one they're selling. So even for you, with this whole media empire one of your big roles, man, is to sell a big enough dream for everybody that gets around you,

guests, vendors, advertisers, the guys that work with you, the ladies that work with you,

that it is so big and so compelling that all of their dreams and visions for their life can fit inside that one.

And then the key thing is to repeat it over and over and over.

Most leaders get tired of hearing themselves talk.

Most leaders think, I've got to say something new to these old people.

But the truth is you need to say something old to new people.

Keep saying it over and over and over again.

Sell it big.

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