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The Press Box

George Lois and the Lost Art of the Magazine Cover

The Press Box

The Ringer

Sports

4.43.2K Ratings

🗓️ 23 November 2022

⏱️ 41 minutes

🧾️ Download transcript

Summary

Bryan and David are joined by ForbesLife editor Michael Solomon to reflect on the career of George Lois and the lost art of the magazine cover. They discuss the statements Lois made and the influence of his art before running through a number of his most memorable covers, such as Muhammad Ali posing as St. Sebastian, Virna Lisi shaving, Andy Warhol drowning in soup, and more! Hosts: Bryan Curtis and David Shoemaker Guest: Michael Solomon Associate Producer: Erika Cervantes Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

The time has come to get ready for the 2022 World Cup.

0:05.5

And what better way to prepare than by revisiting the World Cup's most amazing goals.

0:12.5

I'm Brian Phillips. I'm making a podcast about the history of the men's World Cup.

0:18.0

Told through the stories of 22 iconic goals.

0:22.0

The show's called 22 Goals. It's out now on the Rinner Podcast Network.

0:26.5

And we're having so much fun.

0:32.5

Happy Thanksgiving Media Consumers. Welcome to Pressbox.

0:35.5

Final edition, Brian Curtis, David Schumaker, producer, Erica Servantes here.

0:40.5

David, today we say goodbye to a massive figure from the age of magazines.

0:46.5

George Lois died Friday at age 91.

0:49.5

George Lois was a very successful New York ad man who conjured up everything from ads for Bobby Kennedy.

0:55.5

Senate campaign to ads for MTV.

0:59.5

But from 1962 to 1972, he designed magazine covers for Esquire.

1:06.5

Now there are clever magazine covers.

1:09.5

And then there are George Lois magazine covers, which are elite in the non-ironic sense of the term.

1:15.5

Muhammad Ali as arrow pierced St. Sebastian.

1:19.5

Andy Warhol disappearing into a can of Campbell's soup like an adventurer disappearing into Quick Sand.

1:24.5

Here to talk about Lois and the lost art of the magazine cover is our pal Michael Solomon.

1:31.5

Editor of Forbes Life and longtime Esquire guy himself, Michael, welcome to the press box.

1:37.5

Thank you very much.

1:39.5

Michael for people who don't know Lois' work.

1:42.5

And in fact, may have come of age after magazines occupied the space they once did.

...

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