George Lois and the Lost Art of the Magazine Cover
The Press Box
The Ringer
4.4 • 3.2K Ratings
🗓️ 23 November 2022
⏱️ 41 minutes
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| 0:00.0 | The time has come to get ready for the 2022 World Cup. |
| 0:05.5 | And what better way to prepare than by revisiting the World Cup's most amazing goals. |
| 0:12.5 | I'm Brian Phillips. I'm making a podcast about the history of the men's World Cup. |
| 0:18.0 | Told through the stories of 22 iconic goals. |
| 0:22.0 | The show's called 22 Goals. It's out now on the Rinner Podcast Network. |
| 0:26.5 | And we're having so much fun. |
| 0:32.5 | Happy Thanksgiving Media Consumers. Welcome to Pressbox. |
| 0:35.5 | Final edition, Brian Curtis, David Schumaker, producer, Erica Servantes here. |
| 0:40.5 | David, today we say goodbye to a massive figure from the age of magazines. |
| 0:46.5 | George Lois died Friday at age 91. |
| 0:49.5 | George Lois was a very successful New York ad man who conjured up everything from ads for Bobby Kennedy. |
| 0:55.5 | Senate campaign to ads for MTV. |
| 0:59.5 | But from 1962 to 1972, he designed magazine covers for Esquire. |
| 1:06.5 | Now there are clever magazine covers. |
| 1:09.5 | And then there are George Lois magazine covers, which are elite in the non-ironic sense of the term. |
| 1:15.5 | Muhammad Ali as arrow pierced St. Sebastian. |
| 1:19.5 | Andy Warhol disappearing into a can of Campbell's soup like an adventurer disappearing into Quick Sand. |
| 1:24.5 | Here to talk about Lois and the lost art of the magazine cover is our pal Michael Solomon. |
| 1:31.5 | Editor of Forbes Life and longtime Esquire guy himself, Michael, welcome to the press box. |
| 1:37.5 | Thank you very much. |
| 1:39.5 | Michael for people who don't know Lois' work. |
| 1:42.5 | And in fact, may have come of age after magazines occupied the space they once did. |
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