Gentle Book Marketing With Sarah Santacroce
The Creative Penn Podcast For Writers
Joanna Penn
4.8 • 745 Ratings
🗓️ 19 July 2021
⏱️ 62 minutes
🧾️ Download transcript
Summary
Can book marketing really be gentle, sustainable — and even enjoyable? Sarah Santacroce talks about how to reframe marketing and gives ideas for marketing your books. In the intro, Kindle Vella launches in the US [The Next Web]; A UK report calls for a reset in music streaming revenues to ensure fairer pay for artists […]
The post Gentle Book Marketing With Sarah Santacroce first appeared on The Creative Penn.
Transcript
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| 0:00.0 | Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur, |
| 0:09.0 | bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book. |
| 0:17.0 | You can find the episode show notes, your free author blueprint and lots more information at |
| 0:23.0 | TheCreativepen.com. And that's Pen with a double N. And here's the show. |
| 0:30.5 | Hello, creatives. I'm Joanna Penn. And this is episode number 563 of the podcast. And it is Friday the 16th of July 2021 as I record this. |
| 0:41.9 | In today's show, I'm talking to Sarah Santa Croce about gentle marketing, a topic I know many |
| 0:48.4 | of you will be interested in, and it's something I've always aimed to do, to be honest. |
| 0:52.5 | I find content marketing like this podcast is fun for me and it's attraction. |
| 0:58.3 | I mean, you don't need to stick around. |
| 0:59.9 | It's entirely your choice. |
| 1:01.3 | I don't know who you are because I don't see your data through podcast apps and all that. |
| 1:05.9 | And it's just something I really like doing. |
| 1:08.9 | It's this more gentle. |
| 1:10.6 | And then I can offer you stuff and tell you about |
| 1:13.0 | stuff and then you can decide to buy it or not. It's entirely up to you. So I really like this |
| 1:19.2 | gentle marketing. It's something that I guess I've always aimed for and I avoid things that |
| 1:24.9 | stress me out. So Sarah talks about the problems with online marketing these days |
| 1:31.1 | that I think many of us feel and how to reframe marketing |
| 1:34.9 | because it doesn't have to be that way and also some specific tips. |
| 1:39.2 | So that is coming up in the interview segments. |
| 1:44.2 | In publishing news, well, Kindle Vela launched this week, although it is only available to |
| 1:50.3 | US authors and US readers, which is pretty frustrating. |
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