GENEROSITY: How Simple Acts of Kindness Can Change the World

The Next Big Idea

Next Big Idea Club

Self-improvement, Arts, Books, Society & Culture, Education

4.5 • 1.3K Ratings

🗓️ 14 March 2024

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

Lots of things go viral on the internet: dumb memes, cat videos, one-pan meals, and celebrity gossip. Why not kindness? That’s the delightful question Chris Anderson, the head of TED, asks in his new book, “Infectious Generosity: The Ultimate Idea Worth Spreading.” He joins Rufus to talk about what he’s learned running the world’s most famous conference, why we’re hardwired to give back, and the small actions we can all take to be a little more generous. Host: Rufus Griscom Guest: Chris Anderson *THE NEXT BIG IDEA CLUB* We all know that reading is the best investment we can make in ourselves, but figuring out what to read — well, that’s another matter. Which is why we started the Next Big Idea Club. We get the best new books — as chosen by our friends Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — into the hands of curious people … like you! Join us today at nextbigideaclub.com

Transcript

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0:00.0	LinkedIn presents.
0:05.0	I'm Rufus Griskum and this is the next big idea.
0:10.0	Today, how generosity goes viral. In February 1984,
0:35.0	Richard Saul Werman, an architect and graphic designer,
0:39.0	invited 300 of his friends and colleagues to Monterrey, California for a first of its kind conference.
0:46.0	Together, they got to see Apple's brand new Macintosh and play with a shiny gadget called
0:51.2	the Citi Ram. They heard mathematician Benoit Mandelbrott deliver an
0:56.1	18-minute lecture on fractals. Technologist Nicholas Negroponte spoke about the exciting
1:01.9	future of touch screen displays.
1:04.9	The event was called Ted, an acronym for technology entertainment and design.
1:11.0	And it was a flop.
1:13.0	So much so that the annual conference didn't happen again for six years.
1:20.0	Eventually, Ted gathered steam.
1:23.1	By charging thousands of dollars for a ticket,
1:25.3	it managed to turn a profit.
1:27.4	But the high price tag drew criticism.
1:30.0	Wired magazine referred to it as, quote,
1:32.1	an annual conference for wealthy eggheads. Wired magazine
1:33.2	referred to it as, quote, an annual conference for wealthy egg heads.
1:35.7	That changed, however, in 2006.
1:38.5	By then a former magazine publisher named Chris Anderson had taken over,
1:42.2	and that year, Chris and his colleagues
	...

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