Generating Loads of Leads in a Cost Effective Way

The Home Service Expert Podcast

Tommy Mello

Business, Management

4.8 • 705 Ratings

🗓️ 26 September 2018

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

Todd Bairstow is the founder and co-president at Keyword Connects, an online performance marketing company for home improvement businesses. Aside from being a Premier Google Partner, Keyword Connects is known for its performance-based model, wherein clients only pay per lead, making it very popular for companies in the home service industry. In this episode, we talked about hyperlocal marketing, branding, lead generation...

Transcript

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0:00.0	This is the Home Service Expert podcast with Tommy Mello.
0:03.5	Let's talk about bringing in some more money for your home service business.
0:07.2	Welcome to the Home Service Expert, where each week Tommy chats with world-class entrepreneurs
0:12.5	and experts in various fields, like marketing, sales, hiring, and leadership to find out
0:18.4	what's really behind their success in business.
0:21.6	Now, your host, the Home Service Millionaire, Tommy Mello.
0:30.8	Hey there, Tommy Mello, back with the Home Service expert, and today we're interviewing Todd Bearstow.
0:36.9	Did I pronounce that correctly? That's pretty good.
0:39.9	Better than my little league coaches did. And Todd has run a lead generation company for a long time.
0:46.5	Todd, you've, uh, you know Google, you know the whole lead gen side of things. I'm really excited
0:51.5	to talk to you about it. Tell me a little bit about what you've done in the past 15 years and where you're at today. Sure. And first of all, thanks for
0:59.1	having me on. I really appreciate it. It's always great to talk to folks in the industry. I'm one of
1:03.7	the founders of Keyword Connect, and we work with over 400 remodels in the home improvement space.
1:10.4	You know, specifically we work with roofers, window replacing companies,
1:13.6	bathroom and kitchen remodels, gut protections, awnings, a whole range of services.
1:18.6	They tend to have a higher ticket, but we work with them in Google, Yahoo, Bing,
1:24.6	and a lot of the online paid media to drive really high quality leads
1:29.2	and high quality phone calls into their business.
1:32.0	They're going to kind of set and in-home appointments at really high rates and hopefully
1:36.9	close at very high rates as well.
1:39.9	Awesome.
1:40.5	Yeah.
	...

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