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The Brian Lehrer Show

Gen Z's "Bro" Media Diet

The Brian Lehrer Show

WNYC

Bryan, Daily News, Media, New, Nyc, Public, York, News, Lerer, Politics, Wnyc, Npr, Arts, News Commentary, Radio

4.61.5K Ratings

🗓️ 13 November 2024

⏱️ 24 minutes

🧾️ Download transcript

Summary

Rebecca Jennings, senior correspondent at Vox, explains what media sources young men are consuming online and what led to the split between young men favoring Trump and young women favoring Harris.

Transcript

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0:00.0

It's the Brian Lera Show on WNYC. Good morning again, everyone. Let's talk now about what you might

0:16.9

call bro internet culture and its influence on the election results and on American culture

0:23.4

generally. You know, early exit poll data, and still that early, they're still crunching the

0:29.4

details of the exit polls. But data from swing states that we have shows that the largest gender gap

0:36.1

within any age group came down to this.

0:39.7

Young men, ages 18 to 29, favored Trump 49 to 47 percent.

0:48.2

Young women in that same age group, 8 to 29, went for Harris by 24 points.

0:55.0

So even though we think of the youngest people, the under 30s in the country,

1:00.0

as trending more liberal, more to the left, Trump won them among men by two points,

1:06.0

49, 47, while women under 30 who voted favored Harris by 24 points.

1:13.6

That's a gender grand canyon.

1:15.7

On the campaign trail, Donald Trump spent more time on Twitch streams and podcasts targeting

1:21.0

young men rather than sitting down with traditional media outlets.

1:25.3

Our next guest writes, it's fair to say that Trump's campaign

1:28.4

was uniquely attuned to Gen Z Bros.

1:32.0

Joining us now is Rebecca Jennings,

1:34.1

senior correspondent covering Internet culture for Vox.

1:37.2

Her latest article is titled,

1:39.0

is the Gen Z Bro Media Diet to Blame?

1:42.4

Rebecca, hi, welcome back to WNYC.

1:45.0

Hi, thanks for having me.

1:46.5

And we'll open up the phones on this right away. Any 18 to 29-year-old men listening, help us report

...

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