GEN C: Where Business Value Meets Cultural Value With Sophie Kelly, SVP of Whiskies at Diageo North America

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4.8 • 689 Ratings

🗓️ 30 January 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hear how Sophie’s curiosity for Web3 allowed her to tap into a new market of consumers and connect with them in ways that are more collaborative and iterative than in Web2.

Sophie Kelly, SVP of Whiskies at Diageo North America joins us this week on the podcast to share her experience spanning from media to advertising and digital agencies and her current role on the client side at Diageo. She shares insights on how to approach marketing to a Web3 audience and the importance of creating incremental value as a brand to its target consumers. Plus, Avery and Sam discuss Doodles 2 on Flow and the polarizing Porsche NFT drop in the weekly round up.

Links mentioned from the podcast:

From our sponsor:

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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Transcript

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1:15.9	Welcome everyone. Welcome, everybody. This is Gen C. Gen C is Generation Crypto. These are people who are raised on a different philosophy on how they look at money, identity, and how they look at privacy, and most importantly, how they reimagine their relationships with the communities and companies they interact with. We focus primarily on Web 2 brands and Web3 brands and how they're all building in this space. And so we're super excited to be here. I'm Sam, you went from CoinDesk.
1:20.4	And as always, Avery Akinini is joining me. Hi, everyone. Hi, Sam. Thanks for having me. I'm excited
1:25.8	to be here today. I'm dialing in from Singapore.
1:28.3	So I'm excited to be on the other side of the world. I used to live here and I haven't been back in a while. So started in Singapore and then expanded into Japan and Australia
1:45.0	and Thailand. But Singapore was always our hub. So actually back here for some meetings this
1:49.9	week and we're hosting a little Web3 mixer at the Vayner Singapore offices. So it'll be nice
1:54.7	to gather both some old clients and friends and partners and a lot of Web3 and crypto builders,
1:59.8	of which there are very many in
2:01.3	Singapore. It's definitely a little bit of a hub for crypto. So I'm excited. Yeah, maybe next
2:06.6	week we can do a little bit of kind of what you're seeing that side of the world as it relates
2:09.8	to Web3 and NFT and innovations. Let's jump to some quick stories. First of all, it was just
2:15.7	announced, and I don't really know much about it. So from what I'm hearing, the Doodles Project is doing something with Flow. Can you tell us
	...

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