4.8 • 689 Ratings
🗓️ 16 January 2023
⏱️ 46 minutes
🧾️ Download transcript
Marc Mathieu not only is the Co-Founder of the Web3 Studio at Salesforce but previously was CMO at Samsung Americas. He has held senior marketing positions with Unilever, Coca-Cola, among others. His unique and provocative approach to a Web3 strategy should be a must listen for all marketers.
The Web3 Studio at Salesforce is focused on bringing hundreds of thousands of brands large and small into the Web3 universe. As the largest SAAS company in the world, unlike Nike or Starbucks, Salesforce is not focused on the end consumer, but on the business layer that lies in between. Avery and Sam sit down with Marc to discuss his career, why he is so passionate about Web3 and Salesforce’s role in it. They also dive into key lessons from Marc’s career that affect his perspective on the new internet.
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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0:53.5 | Hello, everyone. Welcome to Gen C. Gen C is Generation Crypto. These are the people who |
1:03.0 | are raised on a different philosophy on how they look at money, identity, how they look at privacy, |
1:07.6 | and how they reimagine their relationships with the communities and companies they interact with. We're super focused on how Web 2 and Web3 brands are building for these audiences. |
1:16.2 | I am Sam Ewan from CoinDesk. And our co-host, of course, Avery, Akeney from Vayner. |
1:21.3 | Avery, what's going on? |
1:22.9 | Sam is our second episode of 2023. And I think everybody is hitting the ground running this year. I am doing |
1:28.9 | great, but I'm so curious to hear from you. How was CES? How was the consumer electronic show? |
1:34.3 | What did you think of it this year? I didn't make it. So I'm really curious if Web3 was everywhere or |
1:39.0 | if it was anywhere. Great question. CS was a little bit of both. One, there were some amazing people, great conversations |
1:46.1 | that were had. We interviewed, I think, almost 20 people and did a bunch of great sessions on stage. |
1:51.0 | And so that was fantastic. The thing that I was most interested in is how much Web3 was not |
1:56.5 | showing up on the show floor. For anyone who hasn't been to CES, it is really an expo show. |
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