GEN C: Traditional Marketing Meets Crypto Innovation with Binance’s CMO Rachel Conlan
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 5 August 2024
⏱️ 58 minutes
🧾️ Download transcript
Summary
Rachel Conlan, CMO of Binance, discusses the company's marketing strategies, challenges in crypto adoption and her vision for the future in this week’s episode of “Gen C”.
In this episode, we speak with Rachel Conlan, Chief Marketing Officer of Binance, the world's largest cryptocurrency exchange. Rachel discusses Binance's strategies for attracting new users, the importance of education in crypto adoption, and the role of brand partnerships in the industry by shedding light on their partnership with Cristiano Ronaldo. She also shares her vision for the future of Binance and the broader cryptocurrency landscape.
Links mentioned from the podcast:
- Not Like Us Game
- Dallas Influencer Nara Smith Is Angering TikTok Again, Now With a Marc Jacobs Ad
- DraftKings Dumps NFT Business, Citing Legal Developments
- Meta Scraps Celebrity AI Chatbots That Fell Flat With Users
- Rachel’s Twitter
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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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Transcript
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| 0:49.4 | Well, we're the largest exchange in the world. We hit this amazing milestone recently of 210 million users, which is about just under half |
| 0:57.8 | of those kind of totally using crypto. |
| 1:01.2 | There's still a whopping like 95% of the global population that has not even engaged or touched |
| 1:06.3 | crypto. Sam, how are we living? |
| 1:23.3 | We are living, Avery. |
| 1:25.1 | I know it is very close to VCon. How are you feeling specifically about this amazing event that you guys do? What is this the third year? |
| 1:34.5 | This is a third year VCon. The V Friends team who's putting all this on has done an incredible job. It's at LA Live this year. So August 8th. So if you were listening to this podcast before August 8th, don't get yourself a ticket to |
| 1:47.0 | V-Con. |
| 1:48.0 | It is going to be amazing. |
| 1:49.0 | Really excited about it. |
| 1:50.0 | Same as you well know, VECON pioneered. |
| 1:52.0 | The use of NFT tickets and it continues to do cool new things. |
... |
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