Hello and welcome to Episode 2 of Gen C.

Gen C is Generation Crypto.

These are the people who are raised on a different philosophy, on how they look at money, how they look at identity, how they look at privacy,

and really how they're reimagining their relationships with the communities and the companies that they interact with.

I am Sam Ewan from Coindesk.

Our co-host is Avery Avery Akinini from Vayner3.

Avery, how you doing?

I am great.

I'm super excited to be here today for episode number two.

It is the day before Thanksgiving, and we have an incredible guest here today in Ricky.

Looking forward to hearing what he has to say and to share after his decades of experience at Nike and now as CMO at Vista.

And, of course, he sort of moonlights as this web three enthusiast behind the scenes.

So really excited here his perspective as a collector as an executive and as a

marketer on what's happening here. Really interested in hearing his approach to sort of the cultural

side as well as the innovation. He's played a lot of amazing innovation roles at Nike and a

converse before going to Vista. So I think that's going to be a great conversation. But first,

let's just like touch base on what's been going on

this week. The first thing I wanted to get your opinion on was we have this sort of interesting

conversation in the ether around crypto around Jamie Diamond, the CEO of Chase. You know, he sort of

talks about believing that crypto is not a good investment. We found out this week that

JP Morgan has registered a cryptocurrency wallet trademark, which makes me think at some point

pretty soon, we might see JP Morgan in the sort of crypto business, at least from a custody

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