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Welcome, everyone. Welcome everyone to Gen C. Gen C is Generation Crypto. We focus on the people who are raised on a different philosophy on how they look at money, how they look at identity, how they look at privacy,

and how they reimagine their relationships with the communities and companies they interact with.

We also focus on how Web3 and Web2 brands are building for these audience specifically.

I'm Sam Ewan from CoinDesk, and as always, I'm co-hosted here with Avery Akinini from Vayner 3.

Avery, I know you're in Paris right now. How's it going?

I am in Paris for the Ledger Open where they just revealed their Stax product, which is really exciting.

They had the designer of the iPod, give a keynote, which was incredible yesterday.

There's been some really positive reaction from enterprises, developers, and the Generation C,

crypto-native consumers.

Yeah, I got a lot of FOMO for not being in Paris.

Half for the food and half just because the event looked amazing.

So props to that team for doing a great job.

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