4.8 • 689 Ratings
🗓️ 20 February 2024
⏱️ 43 minutes
🧾️ Download transcript
Jess Williams, head of brand at Shopify, joins “Gen C” to share how they're leveraging creators and gaming for commerce.
We’re joined by Jess Williams, head of brand at Shopify, to discuss the brand's work with creators and influencers as the next generation of entrepreneurs, their investment in women's sports sponsorships and their use of platforms like TikTok and gaming for commerce opportunities. Williams also provides insights on marketing trends like leveraging creators for ads and driving commerce through immersive experiences.
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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong, with additional production assistance from Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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0:49.7 | You know, Mr. Beast has a Super Bowl commercial almost every week, And I can attest that yes, he absolutely does. |
0:56.0 | And it is absolutely true that not only is there a outsized impact every video that goes live, |
1:02.8 | but that lives on the internet forever. Avery, back again, episode 66. |
1:18.9 | I know you're not feeling 100%. |
1:20.7 | So we're going to get through this intro quick because we actually have a guest waiting for us. |
1:23.8 | Jess Williams, had a brand at Shopify, one of our good friends, so excited to have her on and hear what they're doing over at Shopify, such a cool brand. |
1:32.3 | But first, I did happen to see you at the Super Bowl, not in person. I saw it on your socials. |
1:37.1 | How was the big game? Did you see Taylor? Tell me everything. |
1:40.9 | The Super Bowl was amazing. I was lucky enough to go this year and represent Vayner. We had a number of |
1:45.2 | different things that we were doing, both sort of for clients, which some include like, you know, |
1:49.3 | TV spots, some include on ground activation, some community management, some, you know, creator |
1:53.5 | management, some little like events and whatnot. We had a ton of press for Gary, which was exciting. |
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