GEN C: Sponsored Episode – Understanding Brand Safety and Trust In NFTs, Featuring Ian Andrews of Chainalysis and Christoffer Poulsen of Bang & Olufsen
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 22 June 2023
⏱️ 36 minutes
🧾️ Download transcript
Summary
In this special partner episode, we focus on how Chainalysis brings a security mindset to brands operating in the NFT space and we speak with Bang & Olufsen on their recent audio-focused NFT launch.
Bang & Olufsen has been in the luxury audio space since 1925 with an eye towards design and high end customer experiences. They turned to Chainalysis to ensure that they were utilizing best practices in their tech stack to not only ensure that they were operating in a safe and secure manner but also that the consumers who were buying their NFTs were not funneling dark money into their purchase. Chainalysis’ Ian Andrews (CMO) and B&O’s Christoffer Poulsen join us to discuss how it all came together in this special sponsor episode.
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From our sponsors:
Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc.
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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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Transcript
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| 0:00.0 | This episode of Gen C is sponsored by Chainalysis. |
| 0:05.0 | Welcome to Gen C. Gen C is Generation Crypto. |
| 0:09.0 | These are the people who were raised on a different philosophy, |
| 0:12.0 | on how they look at money, how they look at identity, how they look at privacy, |
| 0:15.0 | and how they reimagine their relationships with the communities and companies they interact with. |
| 0:20.0 | We focus on how Web2 and Web3 brands are building for these audiences. |
| 0:24.8 | I'm Sam Ewan from Coindesk, and our co-host is Avery Akenini from Vayner 3. |
| 0:31.7 | Welcome to this special episode of Gen C. |
| 0:35.0 | In this special episode, we are going to be talking to Christopher Polson, who is the |
| 0:39.0 | senior vice president, business development, brand partnering for Bangin Olison. Bangin Olison is a |
| 0:44.2 | historic audio company that makes amazing products, really creates these beautifully designed objects |
| 0:49.9 | that not only are artistic, but perform and function at extremely high level and have recently |
| 0:55.1 | jumped into the NFT space that we will go over. |
| 0:57.9 | And in addition, we have Ian Andrews. |
| 0:59.9 | Ian is the chief marketing officer at Chainalysis. |
| 1:03.5 | Chainllysis is a pretty fascinating company. |
| 1:05.6 | They're also a partner of ours. |
| 1:06.6 | And they focus on sort of potential risk and security within the crypto space, something that I don't |
| 1:12.0 | think brands think about enough as they're releasing projects. |
| 1:15.3 | She analysis works with banks, governments, and brands to assess potential risk, make sure |
| 1:20.5 | you're not interacting with compromised wallets as you're doing your drops and sort of is an |
| 1:24.8 | advisor to think through security to the entire tech stack of your |
... |
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