GEN C: Legacy Rewired: Where Traditional Media Meets New Tech
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 28 July 2025
⏱️ 33 minutes
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Summary
Maya Draisin, Chief Brand Officer at TIME, highlights how the 102-year-old brand evolves with new technologies while maintaining its core values of trust and integrity.
TIME's Chief Brand Officer, Maya Draisin, outlines how the iconic brand is adapting to transformative technologies such as generative AI, blockchain and NFTs. She highlights TIME’s dedication to blending innovation with its enduring values of trust and clarity. Draisin also addresses the evolving media landscape, shifting consumer behaviors and the critical importance of maintaining journalistic integrity.
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"Gen C" features host Sam Ewen. Executive produced by Uyen Truong.
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Transcript
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| 0:00.0 | The key to being a successful 102-year-old brand is holding on to what you are best at and what people count on you for bringing that forward, but doing it in new forms. |
| 0:09.3 | And I think the secret is to aggressively pursue, as we are AI, for example, to aggressively pursue these new technologies, not to sit back and wait for them to drive you, but to drive them. |
| 0:25.6 | You know, every day we are hit with a variety of new channels that find us on our social platforms that claim to be media companies. |
| 0:35.6 | And while some of them stay for a minute, some stay for an hour, there are very few that |
| 0:40.1 | have stayed for 102 years. |
| 0:41.9 | And I was very excited to have a conversation with Maya Dresen, the chief brand officer at Time |
| 0:47.1 | magazine, really a publication that has withstood the test of time and been really on the |
| 0:53.4 | forefront of innovation, not only in their digital practice and then into their NFT and Web 3 practice and now with what they're doing in AI. |
| 1:03.0 | I thought it was a great opportunity for us to have a conversation with Maya. |
| 1:06.0 | I find out all the things that time is doing. And then also ask her opinion on what does it mean to be in journalism, |
| 1:13.2 | in media in today's world, and what one would do if they wanted to start their own media |
| 1:17.7 | company. So join us after the break. We'll talk with Maya Drazen and find out everything there |
| 1:22.7 | is to know about time. |
| 1:24.3 | Tonight is a privacy enhancing blockchain, introducing vital, programmable privacy and selective |
| 1:29.3 | disclosure capabilities. |
| 1:31.6 | It means DAPS can allow users to control what information is revealed without putting sensitive |
| 1:35.9 | data on-chain, allowing you to break free from the limitation of choosing between utility |
| 1:41.0 | or privacy. |
| 1:42.7 | We deserve more when it comes to privacy. |
| 1:45.5 | Experience the next generation of blockchain that is private and inclusive by design. |
| 1:50.4 | Break free with midnight. Visit midnight.net.net.net.net.s. |
| 1:54.6 | All right, welcome back. We are here with one of my favorite people in the Web3 space, one of my |
... |
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