GEN C: Interoperable Loyalty With Ty Haney, Co-Founder and CEO of Try Your Best

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4.8 • 689 Ratings

🗓️ 6 March 2023

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ty Haney, the founder of Outdoor Voices, joins Gen C to discuss community loyalty, rewards, Web3 and her new company, Try Your Best.

Ty Haney is a serial entrepreneur. She started Outdoor Voices while she was in her early 20s and built the company into an athletic apparel powerhouse through community and social media power. She is now the CEO of Try Your Best, a platform for brands and fans to connect and build Web3 rewards ecosystems. She also discusses Joggy, her alternative energy drink brand and how she is building the brand through tokenized community.

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Adrian Blust, Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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Transcript

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0:00.0	All right, everyone, we at CoinDesk are really excited to launch the Consensus NFT pass called
0:05.6	Microcosms. What is Microcosms? It is an NFT collection where we've combined an amazing
0:11.0	artistic asset with a suite of additional rewards. Here's how it works. You go to CoinDesk.com
0:16.9	slash Consensus NFT and collect a Microcosms NFT. If there are any left, that is, there are only
0:22.9	1,000 of them out there. What you get is an amazing one-of-a-kind generative art NFT by the artist
0:28.2	Fahad Karim. By holding it, you also get a consensus pro-tier ticket, airdrop to you for the next
0:33.7	three years, and then this is where it gets fun. In addition to the passes and the art asset, each year for the next three years, we release a set of rewards that are specific
0:41.9	to getting the most out of consensus. This year, some of the rewards include a booth on the show
0:46.9	floor, a $19,000 value, by the way, a speaking slot at the conference, priceless, meetings with key
0:53.1	VCs, a ledger stacks device, VIP upgrades,
0:56.6	there's so much more. We have 350 additional rewards in total. Those are yours to use, gift,
1:02.5	or maybe sell to someone else who might get more use out of that specific reward.
1:06.4	Check it all out at coin dust.com slash consensus NFT.
1:18.7	Music. it all out at coin.com slash consensus NFT. Welcome to Gen C. Gen C is Generation Crypto.
1:20.9	These are the people who were raised on a different philosophy
1:24.0	on how they look at money, how they look at identity,
1:26.3	how they look at privacy, and how they
1:28.0	reimagine their relationships with the communities and companies they interact with.
1:32.6	We focus on how Web2 and Web3 brands are building for these audiences.
1:36.7	I'm Sam Ewan from CoinDesk, and our co-host is Avery Akinini from Vayner 3.
1:43.4	Avery, so amazing to see you this morning.
1:46.6	You are in a beautiful location, it looks like.
	...

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