GEN C: Innovating a 114-Year-Old Brand with Ciara Byrne of Condé Nast

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CoinDesk

Business News, Daily News, News, Tech News

4.7 • 698 Ratings

🗓️ 24 April 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode is sponsored by Chainalysis.com Ciara Byrne, vice president of new business innovation at Condé Nast joins the podcast to discuss the many ways the publishing company has experimented with the metaverse, digital art and digital collectibles through brands including GQ and Vogue. “Gen C” is sponsored by Chainalysis. Ciara Byrne discusses her journey from Google, where she focused primarily on DoubleClick, to Condé Nast’s incubator, where she works to build new business streams, shifting away from traditional advertising models. During her time at Condé, she’s launched multiple metaverse experiences and non-fungible token (NFT) collections celebrating art, fashion and music. Listen as Ciara discusses her approach to Web3, and how strategy and brand authenticity play a big role in the success of each brand. Links mentioned from the podcast: Jack Dorsey-Backed Decentralized Social Network Bluesky Gets 30,000 Signups in 48 Hours Nike Is Releasing Its First Digital Sneaker Collection on .Swoosh Vogue Singapore NFT Collection Club Vogue Singapore PhotoVogue Collection Ciara’s Twitter Follow us on Twitter: Sam Ewen Avery Akkineni CoinDesk Vayner3 - From our sponsor: Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive community. But that doesn't come without its risks, Chainalysis helps Fortune 500 brands better understand and manage the risks in web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in web3 at www.chainalysis.com/genc. Join the most important conversation in crypto and Web3 at Consensus 2023, happening April 26-28 in Austin, Texas. Come and immerse yourself in all that Web3, crypto, blockchain and the metaverse have to offer. Use code GENC to get 15% off your pass. Visit coindesk.com/consensus. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:43.9	Wondery, UK. That's audible.com slash Wondery UK.
0:49.7	This episode of Gen C is sponsored by Chainalysis.
0:55.1	Welcome to Gen C. Gen C is sponsored by Chainalysis. Welcome to Gen C.
0:56.7	Gen C is Generation Crypto.
0:58.7	These are the people who were raised on a different philosophy
1:01.2	on how they look at money, how they look at identity,
1:03.8	how they look at privacy,
1:05.0	and how they reimagine their relationships
1:06.9	with the communities and companies they interact with.
1:10.2	We focus on how Web 2 and Web3 brands are
1:12.6	building for these audiences. I'm Sam Ewan from CoinDesk, and our co-host is Avery Akinini from Vayner 3.
1:21.5	Hello, Sam. How are you doing? Hey, Avery. So nice to see you. You're looking amazing and all white for anyone
1:28.4	who can't see. Avery is wearing the most fierce all-white power suit right now. I feel very humble.
	...

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