GEN C: Gen Alpha Will Change The World, We Just Don't Know How Yet
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 6 May 2025
⏱️ 41 minutes
🧾️ Download transcript
Summary
Razorfish President, Dani Mariano, explores how brands can build authentic connections through emerging technologies and explains why Gen Alpha is reshaping the future of marketing and commerce.
In this episode of Gen C, host Sam welcomes Dani Mariano, President of Razorfish, a 30-year-old creative agency known for innovation in the marketing world. Dani discusses how Razorfish has evolved from a digital agency to a "marketing transformation agency" helping brands navigate emerging technologies like blockchain, Web3 and AI. She shares insights on the shift from points-based loyalty programs to creating authentic emotional connections with consumers and reveals research about Gen Alpha's sophisticated digital behavior and their surprising influence on household purchasing decisions.
Links mentioned from the podcast:
Watch this episode on video:
Follow us on Twitter:
-
"Gen C" features hosts Sam Ewen. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Audible brings your wildest adventures to life, delivering heart-pounding thrills at the touch |
| 0:05.8 | of a button. |
| 0:07.0 | Take Richard Osmond's The Thursday Murder Club, where four retirees turned amateur sleuths |
| 0:11.8 | solve crimes in the most unexpected ways, brilliantly performed by Leslie Manville. |
| 0:17.1 | Ready to unleash your adventure aside, from pulse racing suspense to epic quests, from supernatural |
| 0:22.6 | chills to far-off romances, every story comes alive through world-class narration. |
| 0:28.5 | Explore exclusive audible originals, chart-topping new releases, and unforgettable bestsellers |
| 0:34.4 | that transport you from the very first word, because the next great |
| 0:38.2 | adventure is just a listener way. Start your free 30-day trial at audible.com slash |
| 0:43.9 | Wondery, UK. That's audible.com slash Wondery UK. |
| 0:49.7 | One loyalty has changed. And I talk a lot about how there's purchased loyalty and there's earned loyalty. |
| 0:58.5 | Points programs are purchased loyalty. You're basically creating a discount program. And are you going |
| 1:04.7 | to the car wash on the corner because it's really the best or because one more punch and you're |
| 1:08.6 | going to get a free car wash, right? |
| 1:12.3 | That's purchased loyalty. |
| 1:14.1 | And that's what points programs are. |
| 1:18.1 | And I think as we came through the pandemic and then we started hitting inflation, |
| 1:24.1 | those programs really were shook because we started having the devaluation of points. |
| 1:32.0 | All right, Gen C, season three. |
| 1:38.6 | We are really focusing this season on the brands that are building in primarily crypto. |
| 1:39.4 | We're still doing a little bit in emerging technology. |
| 1:41.6 | And actually, our next guest, we talk a lot about sort of the crypto space and the adjacencies. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from CoinDesk, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of CoinDesk and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.