All right, everyone, welcome back to Gen C.

We are here again.

We have an amazing guest coming. We'll tell you about that soon. But first, a quick little check-in, Avery, how are you? How's it going? Happy Thursday, which is when we're recording this.

Happy Thursday, everybody. I am doing great. Sam, as you know, got a wonderful little flurry of activity, fun things happening, like going to Canada for our first year of VaynerMedia Canada anniversary, fired up for today's guest. She's one that we've been

seeking to get on the pod for quite some time and has this incredible history of both agency

side, luxury brand side, beauty side of helping brands pioneer new innovative formats of technology and consumer engagement.

So fired up for her and fired up to see your lovely face, as always.

I appreciate that. I will say our guest is Dina Fierro. She's an SVP at Chesaido America is really

focusing on innovation across Web3, Metaverse, blockchain, all that kind of stuff.

And I will say that between you and her, you are both sort of two of my go-toes when I'm like,

is this crazy?

What am I thinking about?

I need someone to put this in context.

Both of you are sort of confidants.

And I really appreciate always getting the opportunity to speak with you and speak with her.

And I'm glad that our listeners get to spend a little bit of time with DINet because she really is such a smart and

well-spoken ambassador for innovation. But first, Avery, we have a couple stories to go through. I think

the biggest one, which, you know, we need to talk about, is the sunsetting of the Starbucks

Odyssey program.

You know, we had Adam and Andy on the show, I'm going to say about a year ago, telling us about the program.

Adam was the chief digital officer at Starbucks.

It was very bullish.

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