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I think most of the time a brand cannot really create a meme.

I mean, they may create some funny content,

but whether they can become a meme, as I mentioned, it requires some luck. I would say most of the time,

a good brand really good. I like this kind of so-called meme strategies, they respond really fast

so that they remake the meme in their own way. I think that's a way that is easier to, I would say,

ride on the meme way.

Another way that I see is that it didn't expect it that was a meme,

but people turn it into a meme, and then they embrace it.

But most of the time, I would say that it's really hard for a brand to create a meme from the get-go.

Yeah. a meme from the get-go. Hello, Sam. How are you doing?

Avery, hello. Great to see you. I am in Los Angeles. I thought you would be here. You are not yet here. I know V-Con is coming this weekend. a really cool innovation festival, crypto festival, burning managed festival. Tell Jen C where you are. Yes. So I this past weekend

went to FWB Fest. So their third year that they've done it. It's like a cultural moment.

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