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Gen C is the generation of the new internet.

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer and collectibles, both digital and physical with on-chain provenance.

It stands for culture and characters, the ones we play in games, and the companion ones that AI is building alongside us.

It stands for community and digital citizenship, and the new set of transparent and trustless tools being built to govern them.

These are the people who were raised on a different philosophy, on how they look at money, how they look at identity,

how they look at privacy, and how they look at the hybrid, digital, and physical spaces being built all around us.

And finally, how they reimagine their relationships with the communities and companies they interact with.

We focus on how brands, large and small, are building for these audiences.

Welcome to Gen C.

Hey there, Avery. Great to see you, as always. I am recording this from vacation, but I wanted this conversation to happen. This is the most important part

of my week, so every other bit of relaxing can take a back seat. I know you're in

Lisbon on vacation recently, so I'm just following in your footsteps. I'm here in lovely Cape Cod

...