GEN C: Exploring Virtual Worlds With Ashley McCollum of Roblox

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4.8 • 689 Ratings

🗓️ 12 June 2023

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On this week’s episode of “Gen C,” we’re joined by Ashley McCollum, head of immersive media solutions at Roblox as they roll out their immersive media platform and to discuss their creator network.

Roblox has worked with a number of brands to bring immersive brand experiences into the space, from meditation with Alo Yoga to the Gucci Garden exhibit. Ashley shares her perspective on how activating in the metaverse can bring value to brands, how they are building a new ad platform and how their five million strong creator network is monetizing on the platform.

Links mentioned from the podcast:

Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

From our sponsor:

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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Transcript

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0:45.6	That's audible.com slash Wondery UK.
0:49.6	This episode of Gen C is sponsored by Chainalysis, PayPal, and Wine Chain.
0:57.7	Welcome to Gen C. Gen C is Generation Crypto. These are the people who were raised on a different
1:03.4	philosophy on how they look at money, how they look at identity, how they look at privacy,
1:07.4	and how they reimagine their relationships with the communities and companies
1:11.5	they interact with. We focus on how Web2 and Web3 brands are building for these audiences. I'm Sam
1:17.5	Ewan from CoinDesk, and our co-host is Avery Akinini from Vayner 3.
1:24.0	Avery, I have a very important question for you. Ooh. Will you be buying a Louis Vuitton virtual trunk for $39,000?
1:34.5	I think it's actually $41,000.
1:37.1	I think it might have been $39,000.
1:39.2	I would love to have one of those if the Louis Vuitton team wants to give me one.
1:45.0	Anish Nelly would hit me up.
1:46.8	I will happily send my ETH address.
	...

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