GEN C: Defining Culture in Web3 With Jeff Carvalho, Co-Founder of Highsnobiety

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CoinDesk

Tech News, Business News, Daily News, News

4.7 • 698 Ratings

🗓️ 3 July 2023

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, we sat down with entrepreneur and trend curator, Jeff Carvalho, to get his perspective on how one builds culture and communities and their intersection in Web3. We also explore his journey from pharmacy school to co-founding global fashion media brand, Highsnobiety. This episode is sponsored by Chainalysis. Jeff Carvalho is the co-founder of Highsnobiety, co-founder of Burrata, and host of the “Culture Club” talk show. He shares his perspective on how technology and culture intersect in Web3 and the impact it has on bringing more users to the space. Plus, Avery and Sam discuss a quick recap of the Cannes Lion Festival. Links mentioned from the podcast: Highsnobiety Website Burrata Website Culture Club on Twitter Jeff on Twitter Follow us on Twitter: Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 From our sponsors: Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build immersive communities. But that doesn't come without its risks. Chainalysis helps Fortune 500 brands better understand and manage the risks in Web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in Web3 at www.chainalysis.com/genc. - "Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	This episode of Gen C is sponsored by Chainalysis.
0:05.0	Welcome to Gen C. Gen C is Generation Crypto. These are the people who were raised on a different
0:11.1	philosophy on how they look at money, how they look at identity, how they look at privacy, and how
0:15.8	they reimagine their relationships with the communities and companies they interact with. We focus on how Web2 and Web3 brands are building for these audiences.
0:24.7	I'm Sam Ewan from Coindesk, and our co-host is Avery Akenini from Vayner 3.
0:31.8	Avery, so nice to see you again.
0:33.8	We missed you last week, but I know that you were in the beautiful area called
0:38.8	Can in France. You can do it. Tell us how it went. And I'm interested in understanding,
0:45.4	sort of getting a temperature on how brands were looking, not just at Web 3, but kind of all
0:52.0	emerging tech. Yeah. Well, always wonderful to see you, Sam.
0:55.7	I've been looking forward to Gen C this week.
0:58.3	Can was amazing.
0:59.7	So for our listeners who have not yet heard about the Can Lion International Festival of Creativity,
1:07.6	this is the most sort of prestigious Advert advertising awards festival out there. And this really
1:13.8	began as a way for international creatives to recognize what great work was, what really broke
1:18.6	through across different categories in different mediums from print to digital and beyond.
1:24.5	And actually this year, they added a few categories for Metaverse and NFT because there was so much sort of advertising effort and energy in those categories.
1:33.4	Did you guys win any Can Lions?
1:35.7	No one won in those categories, which I think is actually pretty interesting. I should clarify, there were subcategories within the categories.
1:43.8	So, for example, it would be
1:45.5	like best use of partnership, best use of sports. And this was the first year, there was a subsection
1:50.3	available for NFTs and Metaverse. We did submit two. We did not win any, but to provide some
	...

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