This episode of Gen C is sponsored by Chainalysis.

Gen C is the generation of the new internet.

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer, and collectibles, both digital and physical with on-chain provenance.

It stands for culture and characters, the ones we play in games, and the companion ones that AI is building alongside us.

It stands for community and digital citizenship, and the new set of transparent and trustless tools being built to govern them.

These are the people who were raised on a different philosophy on how they look at money, how they look at identity,

how they look at privacy, and how they look at the hybrid, digital, and physical spaces being

built all around us.

And finally, how they reimagine their relationships with the communities and companies they

interact with.

We focus on how brands, large and small small are building for these audiences.

Welcome to Gen C.

Avery, I missed you last week.

I'm so glad to see you.

It's never a good week for me if I don't get some Avery time.

Hello.

Looking forward in a couple weeks to see you down at Arpazala, Miami.

But let's get into it.

This was a really interesting week for a couple of reasons that I wanted to talk about.

So the first is I'm actually going to play you a little bit of audio that I was not expecting to hear.

Do you ever see a moment where the platform itself becomes more open in the idea that,

you know, your currency is something called Robux and whether those Robux could be used off

...