GEN C: Collaborating With Communities, Featuring Shannon Snow of World of Women and Tatiana Lupart of Moët Hennessy

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4.8 • 689 Ratings

🗓️ 20 June 2023

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we discuss how legacy brands are building and growing in this creator economy and the importance of finding communities that are aligned with their mission.

Coming off of a recent collaboration between World of Women and Cloudy Bay Vineyards (LVMH) in Lisbon, Shannon and Tatiana share their insights on ideal brand partnerships, previous executions in Web3 like WoW’s partnership with Nicole Richie’s House of Harlow and the correlation between Web3, socializing and IRL events.

Links mentioned from the podcast:

Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

From our sponsors:

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"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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Transcript

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0:38.2	adventure is just a listener way. Start your free 30-day trial at audible.com slash Wondery, UK.
0:45.6	That's audible.com slash Wondery UK.
0:49.7	This episode of Gen C is sponsored by Chainalysis, PayPal, and Wine Chain.
0:57.8	Welcome to Gen C.
0:59.5	Gen C is Generation Crypto.
1:01.5	These are the people who were raised on a different philosophy,
1:04.4	on how they look at money, how they look at identity,
1:06.6	how they look at privacy,
1:07.8	and how they reimagine their relationships with the communities and companies they interact with.
1:13.0	We focus on how Web2 and Web3 brands are building for these audiences.
1:17.1	I'm Sam Ewan from CoinDesk, and our co-host is Avery Akinini from Vayner 3.
1:24.2	Avery, so good to see you.
1:26.6	Gen C, episode 31.
1:29.3	How's everything going?
	...

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