Gen C is the generation of the new internet.

In Gen C, the C stands for crypto, but it also stands for creators, the connected consumer, and collectibles, both digital and physical with on-chain provenance.

It stands for culture and characters, the ones we play in games, and the companion ones that AI is building alongside us.

It stands for community and digital citizenship, and the new set of transparent and trustless tools being built to govern them.

These are the people who were raised on a different philosophy, on how they look at money, how they look at identity, how they look at privacy,

and how they look at the hybrid,

digital, and physical spaces being built all around us.

And finally, how they reimagine their relationships with the communities and companies they

interact with.

We focus on how brands, large and small, are building for these audiences.

Welcome to Gen C. Avery, welcome back to Gen C. We're here again. This is our first

episode post our big reveal of our content changes and the way that we're evolving this podcast.

Really excited about where that's going to go. I think actually today's guest starts to get us there

a little

bit, because while he dabbles in Web 3, he's much more in those sort of larger areas, I would say,

of gaming and experience design that are the places he's playing. We'll talk about him in a second.

But first, Avery, I got to tell you, this was a really weird week in the world of social media.

And I thought I needed to hear your take on the letter X.

What are your feelings about what's happened in the social world this week?

Yes, it has been a big week with the reveal of X, Elon and Linda Zacharino's perspective

sort of being shared.

And just like anything that they've done

...