GEN C: Building Disruptive Brands from Web2 to Web3 with Kate Rouch, CMO of Coinbase
CoinDesk Podcast Network
CoinDesk
4.8 • 689 Ratings
🗓️ 22 May 2023
⏱️ 41 minutes
🧾️ Download transcript
Summary
On this week’s episode of Gen C, Coinbase's Kate Rouch talks about how the brand is looking to not only attract new users but also improve the industry at large through technology and education.
Kate was at the forefront of growing the Meta brand, formerly Facebook, and product marketing for eleven years prior to making the jump to Coinbase. She joins the podcast to discuss how working at an innovative and disruptive company like Meta helps to inform her work at Coinbase. She also gives us the insider scoop on how the infamous Super Bowl ad with the bouncing QR code came to be and what the results were. Avery and Sam also discuss AI Girlfriends, Pudgy Penguin toys and Nike’s first .Swoosh drop.
Links mentioned from the podcast:
CREATOR OF RENTABLE "AI GIRLFRIEND" SAYS IT'S GONE ROGUE
Nike Is Releasing Its First Digital Sneaker Collection on .Swoosh
Coinbase Forced Into Outage Following Super Bowl Ad After More Traffic 'Than Ever Encountered'
https://twitter.com/kate_rouch
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From our sponsor:
Web3 offers budding opportunities for brands to create more value for their customers, engage fans and build an immersive community. But that doesn't come without its risks, Chainalysis helps Fortune 500 brands better understand and manage the risks in web3 through proactive assessments on chain monitoring, investigations, training and more so that they can focus on building a roadmap for long-term growth. Learn more about how Chainalysis can help your company grow in web3 at www.chainalysis.com/genc.
"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong and Eleanor Pahl. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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Transcript
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| 0:00.0 | This episode of Gen C is sponsored by Chainalysis. |
| 0:05.0 | Welcome to Gen C. Gen C is Generation Crypto. These are the people who were raised on a different |
| 0:11.1 | philosophy on how they look at money, how they look at identity, how they look at privacy, and |
| 0:15.6 | how they reimagine their relationships with the communities and companies they interact with. |
| 0:20.6 | We focus on how Web2 and Web3 brands are building for these audiences. |
| 0:24.7 | I'm Sam Ewan from Coindesk, and our co-host is Avery Akenini from Vayner 3. |
| 0:31.8 | Avery, where in the world are you? |
| 0:34.5 | Because I have a feeling you are in the Midwest about to do something big. |
| 0:38.8 | You know it, Sam. |
| 0:40.5 | Indianapolis, the home of VCon 2023. |
| 0:43.8 | The city has started buzzing with all things VCon. |
| 0:46.7 | The VCon team also did an incredible job getting signage at the airport, which is a really |
| 0:51.2 | nice touch this year. |
| 0:52.6 | Fantastic. |
| 0:53.1 | Well, good luck on all of that. I know when this comes out, VCon will have already been a success. |
| 0:56.9 | So we will talk about it soon. But I look forward to seeing everything happening on the crypto-twitters and in our telegram groups, as always. |
| 1:04.8 | But first, let's talk about what's been happening this week. You and I have had an interesting conversation about pudgy things. Pudgy Penguins are coming to |
| 1:13.1 | retail, and I think you're super jazzed about this, and I want to know why. Can you tell us, |
| 1:19.3 | one, what Pudgy Penguins are for anyone who doesn't know, and two, what Lucanette said, |
| 1:24.6 | who has bought the IP for Pudgy Penguins, that got you so excited about the new |
| 1:28.1 | opportunity. Yes, absolutely. I know I shared this with you earlier because I was really impressed |
| 1:34.2 | by Luca's articulation of what he's doing with Pudgy Toys. And they've done some stuff with toys in |
... |
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