So creator marketing is how you market with creators, which is a little different to just using them, which if you go back, you know, mommy bloggers who are the first influencers and they had the reach and the brands wanted to leverage their reach, they just had to say the message and get it across.

Creator marketing is a little different. You're kind of like leaning on the creativity a little bit more and giving over the reins, as we were saying

a little bit earlier, and letting them kind of like extend your brand for you versus like just

the message there.

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today at zion.com. Sam, so lovely to see you. How was your visit to Miami? My trip was great. I loved

running to you for the 35 seconds that I saw you, which is our normal cadence,

I think, when I'm in Miami.

But no, it was great.

I thought ArtBuzzle, Miami Art Week, scope, all the things we did was a fun time.

But first, you know, you're a native there.

What was your review?

Yeah. Yeah, so I think that the crypto conversation cooled a lot in Miami this year, though there

was a banana incident that happened with Avalanche, Gabecoin, and a certain person named

Nick, generally that they didn't seem to be taking over the city.

I feel like art was actually more front and center and the brand activations that I saw,

and the ones that I think broke through, were really linked to that artistic community,

to the fairs

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