Hello everyone. Welcome to Gen C, Generation Crypto.

These are the people who were raised on a different philosophy on how they look at money, how they look at identity, how they look at privacy, and how they reimagine their relationships with the communities and companies they

interact with. On Gen C, we focus on how Web 2 and Web3 brands are building for this audience.

I am Sam U.N. from CoinDesk. Our co-host, as always, is Avery Akineni from Vayner 3.

Avery, how are you?

I am doing great. Excited for another episode of Gen C. We are back from the holiday break

and we have such an incredible slate of guests

for the first part of this year.

I'm so stoked for it and I'm really, really, really looking forward to today's show.

Absolutely.

Before we get to today's guest, let's just sort of do a quick little wrap-up

of what's happening out in the crypto world as it

relates to brands. Avery, I am out here in Las Vegas, my first trip of the year for CES. I'm sad

you're not here, but I also understand that Miami was calling. I'm really interested to see how much

Web 3 is going to be sort of in the conversation at CES. We saw a lot at

Darpaisal. We talked about that last month. We certainly see it a lot of places like South by

Southwest. This is the first time in a couple of years that I think it may show up at CES. Do you have

any clients out here, anything you're hearing, anything you're interested about? Yeah.

It was a tough decision to sit out CES this year because I think there's going to be a lot of conversations about Web 3, particularly Metaverse.

I've been invited to a couple of different things and heard from a couple of my, you know,

friends and different partners and ecosystems.

There's going to be a lot in the world of Metaverse a lot in AR, VR, how brands can build interesting new things. CS is ultimately

...