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CoinDesk Podcast Network

GEN C: Beyond the Frame: The Future of AR with Snap's Resh Sidhu

CoinDesk Podcast Network

CoinDesk

Business News, Daily News, News, Tech News

4.7698 Ratings

🗓️ 30 September 2024

⏱️ 43 minutes

🧾️ Download transcript

Summary

Resh Sidhu of Snap discusses how Snapchat's AR and AI innovations are reshaping social media and brand connections. In this episode, we're joined by Resh Sidhu, Global Director of Arcadia at Snap. Resh takes us through Snapchat's journey in AR technology, from dog-ear filters to groundbreaking projects like NYX's Beauty Bestie. She discusses how Snapchat is leveraging AI to democratize content creation and explains why the platform continues to resonate with both Gen Z and Millennials. Links mentioned from the podcast:  Google’s abuse of Fitbit continues with web app shutdown Resh’s Twitter Watch this episode on video: YouTube CoinDesk Follow us on Twitter:  Sam Ewen, Avery Akkineni, CoinDesk, Vayner3 - "Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:49.7

In the past few years, we have seen advances in technology. Actually, in the past year, I've seen advances

0:56.0

in technology that I haven't seen move at a speed in the past two decades. It is both frightening

1:03.1

and exciting all at the same time. And I think we have come to a really exciting moment in our

1:09.2

time.

1:30.0

Avery, back again, Jen C, so excited for our guest today. I know we've been wanting to have her on for a while. So this is going to be a great, great conversation. First, though, Avery,

1:35.0

I had a couple of things I wanted to talk to you about, none of which involve Diddy or

1:39.8

SBF sharing our cell room together. But I was reading a bunch over the weekend, Avery, about how both Twitter and Netflix

1:46.4

did these big data drops of what's happening on their platforms.

1:49.9

Netflix just started this process last year.

1:52.2

Twitter had been doing it for a long time.

1:53.6

This is the first time they've done it under Elon Musk.

1:56.4

And it's really interesting to see what happens when you drop a lot of data.

...

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