4.8 • 689 Ratings
🗓️ 15 July 2024
⏱️ 49 minutes
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Walmart's Justin Breton reveals how the retail giant is reinventing itself for the digital age through immersive commerce and virtual world experiences.
In this episode, Justin Breton, Director of Brand Experience and Strategic Partnerships at Walmart, discusses the company's foray into digital platforms like Roblox and their new immersive commerce destination, Walmart Realm. Justin shares insights on partnering with creators, introducing real-world commerce in virtual environments, and Walmart's approach to innovation. He also touches on the company's strategy for engaging younger audiences and their cautious approach to implementing AI technologies.
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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
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0:49.4 | A lot of the work that we're doing is connecting with the younger generation, so younger |
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1:30.2 | We're back again, Gen C. You know, I think for our audience, I just want to say we, one, you know, we're in the 80-something episode. We both love doing this show. It's been a journey in an arc. And I do think that there is |
1:36.3 | something about the fact that we just get to talk to all of these brands who are building on |
1:40.7 | emerging technology, building in game worlds, building on the blockchain. Using AI, it's something that is so inspiring to me every day. |
1:47.0 | And I just keep having more and more conversations that just tells me that this is a valuable conversation. |
1:53.0 | So I just wanted to say thank you for being an amazing co-partner in that. |
1:56.0 | Oh, thank you, Sylam. |
1:58.0 | Thanks for this opportunity. |
1:59.0 | This is so fun. |
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