Gemini implications, Bard vs ChatGPT, SI AI Scandal (AI Corner Dec 2023 Week 2)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 20 December 2023

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2641, We delve into the latest advancements in AI, focusing on the release of Gemini, a robust AI model surpassing even GPT-4, equipped to analyze images, audio, and video. Exploring the future of search engines, we ponder the potential impact of AI on content creation. We present findings from a test comparing content generated by ChatGPT and Bard, underscoring the significance of human intervention in crafting high-quality content. Our discussion extends to the recent AI scandal involving Sports Illustrated, where artificial intelligence was utilized to fabricate sports content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Gemini implications, Bard vs ChatGPT, SI AI Scandal (01:57) Google's search experience will change in the next 3-5 years (03:23) Chat GPT and Google serve different use cases (05:29) Google's monopoly will be challenged in the next 5-10 years (06:38) Exciting implications of Gemini AI: real-time translations, scientific insights (07:59) Last mover advantage: AI will continually improve and adapt (08:23) Ten blue links are already changing in search results (08:31) Discussion on search engines adapting to user preferences (08:59) Test comparing Chat GPT and Bard for content creation (09:28) Analysis of duplicate content and user preference (10:57) Importance of testing multiple platforms and human intervention (12:46) Potential issues with AI-generated content on news sites (13:36) Sports Illustrated AI scandal and the need for human involvement (15:27) Stock drop and negative impact on brand reputation (15:45) Difficulty in finding relevant information on CNN (16:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we are going to talk about here's our AI corner. So I'm going to start it off first and then we're going to go back and forth. So first and foremost, what I find interesting here, this is a big one. Jem and I was just released earlier this week as of this recording and the way Gemini is being marketed is it's stronger
0:17.6	a gPT4 it's multimodal which means it can track it's able to look at images
0:22.3	look at audio it can look at video and I watch some of the
0:25.6	videos I don't know if you've probably seen some of them too Neil but for example with
0:29.6	with podcasts yeah they had a fake demo, but like with podcasts, like you can go, you can go back, like if I'm listening to a
0:36.7	podcast in Hindi for example, it can actually be, I can say, hey, can you translate to this for me? Like I don't understand it.
0:42.8	So there's a lot of implications for creators as well
0:45.3	because now maybe it's like real-time translations
0:48.5	that can happen.
0:49.5	And I can see the more even a higher proliferation of content using Gemini and the thing is like
0:55.6	It's still very early days right now the demo that they showed is is that that's that is kind of fake
1:01.6	There's a lot you can do with it.
1:02.8	I can show you like two balls of yarn, for example,
1:05.3	and say, hey, here's one in pink, here's one in green.
1:07.5	What can I do with this?
1:08.4	And I'll show you the different things you can make with it
1:10.2	and give you a picture of it.
1:11.7	So it's, and then you can have like conversations
1:13.8	with it in real time.
1:14.6	And you can even plan like your kid's birthday party
1:16.8	for you as well, which I think will be very helpful for Neil.
1:19.4	So I think it's exciting.
	...

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