Gel - For Brands Expanding Internationally
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 11 July 2024
⏱️ 60 minutes
🧾️ Download transcript
Summary
In today's episode of The Story of a Brand, host Ramon Vela interviews Patricio Fuentes, the founder of Gel.
Patricio shares his fascinating journey in the world of consumer packaged goods (CPG) design, and we dive deep into the insights he's gained from working with domestic and international brands.
This episode is packed with valuable takeaways for anyone interested in the CPG space. From discussing the latest trends at Expo West to exploring the unique challenges and opportunities of entering the U.S. market, this episode offers something for everyone.
Key Moments:
- Patricio's reflections on Expo West and the exciting trends he observed in the CPG industry.
- The critical importance of understanding your audience and maintaining authenticity in branding.
- Insights into the challenges and strategies for international brands entering the U.S. market.
- Patricio's views on the future of CPG and the promising trends he's looking forward to.
- The role of gratitude and family support in Patricio's entrepreneurial journey.
Join us in listening to this episode as we explore Patricio Fuentes' incredible journey and his invaluable insights into the CPG world. You won't want to miss this engaging and informative conversation!
For more on Gel, visit: https://gelcomm.com/
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Today's Sponsors:
Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/
Compass Rose is offering "no-cost" CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.
Shopline - An All-in-One Commerce Solution for Brands: https://www.us.shopline.com/story
Shopline is offering a complimentary three-month trial when you schedule a demo. Seamlessly manage multi-channel sales, create user-friendly websites, and drive conversions with targeted marketing. Ready to streamline operations and accelerate your business? Visit our unique link.
Transcript
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| 0:00.0 | You have to be prepared as an entrepreneur to pause, listen honestly to yourself and to your customers |
| 0:08.4 | and also accept maybe this isn't the right product for the market and and be prepared to pivot if necessary. |
| 0:18.7 | If you really want to launch something, great. That's terrific. |
| 0:21.5 | But be honest with yourself because launching a CPG is not easy. It is very, very hard. Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand. |
| 0:43.9 | Like always, we have an amazing guest and brand that we're going to feature on today's show. |
| 0:47.6 | But before we do, hi, I speak to hundreds of founders and CEOs of consumer brands each year, |
| 0:53.9 | and they are facing unprecedented challenges |
| 0:57.0 | from changing consumer behavior, inflation, electioneer anxiety, the cost of capital, and more. |
| 1:03.0 | However, finding an experienced knowledgeable advisor to help your consumer brand shouldn't be challenging. That's why the story of a brand has |
| 1:13.2 | worked with the Compass Rose team, my strategic partner, to provide relief. We are offering a no-cost |
| 1:21.9 | solution exclusively for consumer brand founders and CEOs featured on the story of a brand show, |
| 1:29.0 | as well as listeners. Whether it's to answer your questions, be that unbiased third-party |
| 1:35.2 | sounding board, help you map out your brand's growth trajectory, or prepare your brand |
| 1:41.1 | and financials for investors or acquisition or more. |
| 1:50.8 | Simply fill out the form, answer a few questions, and book a one-on-one call with Rose Hamilton, |
| 1:53.2 | the founder of the Compass Rose team. |
| 1:55.8 | This is a $500 value. |
| 1:59.6 | The calendar is limited, so book your time now. Simply visit Compassroseventures.com forward slash |
| 2:04.2 | Ramon, Compassroseventures.com forward slash Ramon. Now, without further ado, let's get to the main event. |
| 2:12.8 | I have with me, Patricio Fuentes, who is the founder of Jell? Welcome to the show. Thank you, Ramon. It's an |
| 2:20.7 | absolute pleasure. I've been looking forward to this for a while, so here we are. Yeah, it has been a |
| 2:26.1 | while. I mean, this may not even happen if I didn't run into you because I hadn't heard from you |
... |
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