This is Mac OSKIN. Gearing up for glow time, possible heavy weather ahead for Apple and things seem okay for the OKC Apple retail union. It is Monday the 9th of September 2024. I'm Ken Ray and this is news from Maco-S Ken brought to you by yours

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with roughly 24 hours before the anticipated iPhone 16 announcement

Wed Bush analyst Daniel Ive spent the weekend saying basically the same stuff he has said for most of the summer.

Apple 3.0 had the analyst issuing a note on Sunday.

On Sunday, Apple 3.0 had the analyst issuing a note on Sunday

stating his belief that Apple's AI-driven iPhone 16 model lineup will kick off Kupertino's biggest upgrade cycle in its history

that Apple will see improving and accelerating growth in China starting with iPhone 16. Roughly 20% of consumers worldwide will ultimately access and interact with generative AI apps

through the Apple ecosystem over the coming years.

iPhone builds through years end, looked to be in the neighborhood of 90 million units

versus the 80 to 84 million initially expected,

and Apple could sell more than 240 million iPhones in fiscal year 25 with over 300 million units having not been upgraded in four years or more.

About the only new point poking out of the note was on pricing.

The analyst says he and his expect similar price points to the iPhone 15,

as Apple is not going to lose any upgrades and the moved AI on a price

increase in their view. They believe the demos at the event in Apple Park

will be eye-opening and speak to the broader strategic vision

for consumers looking to upgrade to iPhone 16. In a nutshell, says the

analyst, this is a historic week for Apple and we believe kicks off the next leg of the Apple growth story for Cook and Cupertino.

Mr. Ibs has an outperform rating on Apple's shares. his price target on the shares is $285.

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