Garrett Wade - Finding a Craft You Truly Love

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 6 January 2021

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this second part of this Feature, we sit back down with Craig Winer, Co-Owner & Senior VP of Garrett Wade, to hear the stories about what makes Garrett Wade a trusted name.

Craig and his team at Garrett Wade truly love the work that they do, from finding vintage kitchen knives in France to foraging through Sweden. The passion for providing unique and quality tools is only one of the keys that have made the brand a success.

As the pandemic has evolved throughout the past year, hobbies have once again caught on as ways to learn, distract from news, and or distress. Not only does Garrett Wade create tools for experienced craft workers, but also first-time learners that are eager to find their own passion.

As Craig mentions, it’s about “breaking those barriers” that keep us from continuing our craft. Whether it's a challenging hobby or simply a lack of time, Garrett Wade is about finding a craft you truly love and working through those obstacles.

In Part 2, Craig discusses Celebrating the craftsmen that contribute to Garrett Wade’s success; Picking for products and sourcing; Kitchen knives in France; Sharing stories and marketing the brand; The future of Garrett Wade; Being passionate about your craft; COVID Impacts on home life; and much more.

Join us while Ramon Vela interviews Craig for The Story of a Brand, and listen to her share the inside story.

For more on Garrett Wade, visit: https://www.garrettwade.com/

*

This episode and our entire podcast are brought to you by ATTN Agency. ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct to consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct to consumer brands, delivering month over month results.

Go to https://www.attnagency.com/storyofabrand/ for a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels.

This episode is also brought to you by Forum Brands.

Have you built an online brand that consumers love? Do you sell in consumer categories that are essential to everyday life? Do the majority of your sales go through Amazon FBA?

If this sounds like you, you should get to know Forum Brands.

Forum is a team of expert investors, operators, and many ex-Amazonians, who provide entrepreneurs and owners with the most efficient and lucrative way to sell their e-commerce businesses.

If you’re interested in exploring a sale and cashing out years of your profits in one day, visit us at https://www.forumbrands.com/ to schedule a call.

Transcript

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0:00.0	Recorded at Attention Agency Studios.
0:08.0	This is not your average entrepreneur or e-commerce podcast.
0:11.8	And he's not your average host.
0:14.4	This is the story of a brand with your host, Ramon Vela.
0:21.4	I think we've all had lots of lessons this year,
0:24.4	and I think that one of the lessons is about when there is a little bit more time
0:27.9	and less communicating, it allows us some more space to say,
0:32.4	you know, where can we do a better job and telling stories
0:36.5	and focusing on not one more email or responding to one more email, but really, you know, really focusing on sharing with people who we are and what we do and why?
0:49.2	Have you built an online brand that consumers love? Do you sell in consumer categories that are essential
0:55.2	to everyday life? Do the majority of your sales go through Amazon FBA? If this sounds like you,
1:02.0	you should get to know Forum brands. Forum is a team of expert investors, operators, and many
1:09.7	ex-Amazonians who provide entrepreneurs
1:12.4	and owners with the most efficient and lucrative way to sell their e-commerce businesses.
1:17.9	If you're interested in exploring a sale and cashing out years of your profits in one day,
1:24.0	visit us at forumbrands.com to schedule a call.
1:29.2	Hey, don't forget to listen to part one of this amazing feature.
1:33.1	Now, let's get back to the story.
1:35.8	So I guess I'm, I guess, and then, and then there's, you know, we,
1:42.6	so I guess, you know, the kind of real answer is that it's a combination of like,
1:47.4	of working with the factories that we really know and love, our own passions and, and then also responding to the market.
1:59.4	You know, so this year we're working on some raised beds and some composting bins that we,
	...

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