Gamifying a route to a long-term credit relationship, with Jorge Enriquez (Credilikeme)
How to Lend Money to Strangers
Brendan le Grange
5 • 2.6K Ratings
🗓️ 10 November 2022
⏱️ 25 minutes
🧾️ Download transcript
Summary
The Mexico lending market is not one I know well. It’s not one I know at all, truth be told.
Luckily, Jorge Enriquez is blessed with an infectious laugh and an easy manner that immediately put me at ease. It’s something I soon learned was part of the DNA of his business: “we understand that asking for a loan is a stressful situation, so we need to create the right environment for our customers to feel 'eh, we got you, you're with Credilikeme, just chill, relax, we're going to take care of you...'”
Credilikeme is a personal loan business built on experimentation and gamification, and built for borrowers - we discuss all of this and more on today's episode.
If you would like to learn more about Credilikeme, head on over to their website: https://credilike.me/
But they're also big on social media. Start with YouTube, where they put out a lot of content https://www.youtube.com/c/CredilikemeOficial or click here for Instagram or Twitter
For my stuff, visit me on my LinkedIn page (feel free to connect), while my action-adventure novels are on Amazon, some versions even for free, and my work with ConfirmU and our gamified psychometric scores is at https://confirmu.com/ and on episode 24 of this very show https://www.howtolendmoneytostrangers.show/episodes/episode-24
If you have any feedback or questions, if you would like to participate in the show, or if you'd like to find full written transcripts with timestamps head on over to HowtoLendMoneytoStrangers.Show
Oh, and since you like banking podcasts, head on over to https://blog.feedspot.com/banking_podcasts/ to find related content that you may find interesting.
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Transcript
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| 0:00.0 | Inflation has hit its highest levels in decades, causing fears of widespread economic recession. |
| 0:07.0 | Analysts predict that price pressures will continue for some time, eroding business profits |
| 0:13.0 | and stifling consumer buying power, which countries are fairing better than others |
| 0:18.0 | and what effect will geographic imbalances have. |
| 0:21.0 | Insights for leaders |
| 0:24.0 | Financial Times |
| 0:26.0 | Read more at ft.com slash tomorrow. |
| 0:32.0 | The language we use with our players with our user base is that we understand |
| 0:38.0 | that asking for a loan is a stressful situation. |
| 0:41.0 | So we need to create the right environment for them to feel, |
| 0:45.0 | A, we got you, you're at a great like me, just chill, relax. |
| 0:49.0 | We're going to take care of you. |
| 0:51.0 | So the way we talk to our players to our user base, the way they act is build the design, |
| 0:57.0 | really transmit that idea, right? |
| 1:00.0 | So make it easier for our users for our players. |
| 1:03.0 | If you pay your loan back, pay it with the link and see it. |
| 1:07.0 | Doesn't matter. |
| 1:08.0 | If you fully pay your loan back, we're always going to lend you again. |
| 1:12.0 | Whenever you're ready, we're going to give you another loan. |
| 1:15.0 | No questions asked. |
| 1:21.0 | You may have noticed that I have taken to using the tagline, |
| 1:25.0 | the world's most widely sourced lending insights. |
... |
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