NPR.

There's overwhelming scientific evidence that climate change is affecting our planet.

But a lot of people out there are still not convinced it's a problem.

Despite scientists publishing study after study, activists holding demonstrations, and journalists

writing story after story, only about half of Americans in a recent Pew survey said

that climate change is a serious threat to the country's well-being.

So if all this hasn't won over the skeptics, is there anything that might actually do

it?

Well how about money?

This is the indicator for planet money I'm Adrian Ma.

Today on the show, how gambling might be used to help shift people's attitudes on climate

change.

Why are so many people unconcerned or even skeptical about climate change?

That's a question Sandra Mott's and her husband have been thinking about for a while.

And I think we came from it from different angles.

So as a neuroscientist, his take was, well, it's just a problem that is incredibly difficult

for the brain to deal with.

It's something that is happening in the future.

Maybe it's not going to impact you at all in your lifetime.

So it's a challenge for the brain that is tricky.

Sandra is a professor at Columbia University, by the way.

She studies human behavior.

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