Future of CRM: Know Thy Customer, Know Thy Profit

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 21 December 2011

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Some things never change. “The customer is always right”, a slogan associated with Marshall Field’s department store in the late 19th century, and attributed earlier to French hotelier César Ritz, holds true today. Consider this: You do everything right – deliver the right merchandise at the right price, right terms and guarantees, at the right time and place – yet some customers loudly declare they’ll never buy from you again. Why? Perhaps a delivery person who doesn’t work for your company, or anything else beyond your control, left a bad taste about your brand and spoiled what you thought was a perfect transaction. Want to avoid this ‘last mile’ mishap? It’s all about CRM – Customer Relationship Management. Tune in to hear how the CRM system of the future will be smart, dynamic and personalized enough to help you score a better grade on your customer report card. Pour a fresh cup of Joe, Earl or OJ and join us for food for thought as we explore the world of CRM today and tomorrow.

Transcript

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0:00.0	Brian Dean Wright here, former CIA operations officer and hosts of a daily news podcast called The Right Report, like the Wright brothers.
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0:27.4	And that's important, separating facts and data from analysis and opinion.
0:31.5	In fact, that is exactly how a good intel officer does it.
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0:51.6	Once again, I'm Brian Dean Wright. I sure hope to see you tomorrow morning
0:54.9	with your daily presidential brief on The Wright Report.
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	...

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