Future Fit Foods - Suppas is a Vessel for Health
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 23 September 2021
⏱️ 34 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, StoreYa, and Justuno**
“Our foods need to be light in weight but heavy in substance,” says Paloma Lopez, Co-Founder of Future Fit Foods. In the second half, Paloma describes their healthy Suppas and their diverse ingredients. Suppas is a vessel, while Future Fit Foods is an umbrella organization.
The brand tries to be transparent in the sourcing of ingredients. They intend to engage the next generation of food professionals too.
Getting people to try something new or be a part of the change was difficult for Paloma. According to her, the consumer is ready for the change, but industries hold a very tight model. She recommends choosing something you are passionate about as passion can carry you to success.
She talks about:
* Diverse ingredients
* What surprised her
* Balancing marketing and ingredient cost
* Her recommendations to entrepreneurs
* Evolving Suppas
Join Ramon Vela and Paloma Lopez as they break down the inside story on The Story of a Brand.
For more on Future Fit Foods, visit: https://www.futurefitfoods.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
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For your free digital marketing consultation, visit: http://www.mutesix.com/storyofabrand
*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute Six Studios. |
| 0:07.9 | This is not your average entrepreneur or e-commerce podcast. |
| 0:11.6 | And he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:20.6 | And that's the whole concept of Supas is that something really light where less is more. |
| 0:27.6 | And you know, how can we get so creative around what's really important in the future food? |
| 0:32.6 | It's substance, it's experience, it's versatility, is being where people want to be, be mobile. |
| 0:40.2 | It's not about giving people a heavy load to put it in your purse. You're not going to take it. |
| 0:46.2 | And also with e-commerce, we have to design for foods that are light. |
| 0:50.4 | Amazon is rewarding brands already that are, you know, compact design, that are designed to be |
| 0:55.6 | like us. And so we put that in our brief, right? Our fruits need to be light in weight, |
| 1:02.5 | but heavy in substance. If managing your ads drives you crazy and you're all about automating your ecom business, |
| 1:13.9 | then you have to give Storia a try. |
| 1:17.0 | Storia will launch, optimize, and scale your ads on Google, Facebook, and Instagram without you having to do anything. |
| 1:24.5 | Their powerful AI will optimize your campaigns 24-7, delivering the best ads to the |
| 1:29.7 | right customers. They're a Google and Facebook partner that supports over 400,000 merchants. That's |
| 1:36.0 | 400,000. To get started and enjoy a 33% discount for the first month, simply visit storia.com forward slash story. That's |
| 1:46.5 | Storia, S-T-O-R-E-Y-A dot com forward slash story. Hey, are you worried about hitting your |
| 1:55.2 | revenue goals this month? Why not make the most of your website traffic with just Uno? The number |
| 2:00.4 | one CRO tool for thriving ecommerce sites? |
| 2:04.8 | You can grow your email and SMS lists, show smart product recommendations to increase your average order value, |
| 2:11.0 | improve return on ad spend, and so much more. |
... |
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